Title | SHEEP |
Brand | IKEA |
Product/Service | RETAIL |
Category |
A06. Retail |
Entrant
|
DDB BRUSSELS, BELGIUM
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Credits
Dieter De Ridder |
DDB Brussels |
Creative Director |
Antoinette Ribas |
DDB Brussels |
Creative |
Gregory Ginterdaele |
DDB Brussels |
Creative |
Dominique Poncin |
DDB Brussels |
Strategy |
Jorian VanVossel |
DDB Brussels |
Strategy |
Francis Lippens |
DDB Brussels |
Account Director |
Annelies Nyns |
DDB Brussels |
Client Producer |
Maria-Laura Laubenthal |
DDB Brussels |
Producer |
Kenn Van Lijsebeth |
DDB Brussels |
PR – Press Coordinator |
Brigitte Verduyckt |
DDB Brussels |
Agency TV Producer |
Joe Vanhoutteghem |
CZAR |
Director |
Lander Engels |
CZAR |
Producer |
John Stapels |
John Stapels |
Photographer |
Grimm Vandekerckhove |
CZAR |
DOP |
Write a short summary of what happens in the film
We open on a man sitting down on his sofa and reading a magazine. As he starts to doze off, he notices a sheep in the middle of his living room. Surprised, he tries to get it out the door, but as he returns we see an entire herd of sheep flocking the living room. Making the most out of a bizarre situation, he decides to roll with it: we see him dancing and frolicking around with them.
A few moments later we see him sound asleep on that same sofa to illustrate IKEA’s promise: “make room for your dreams”.