| Title | CELEBRATING INDEPENDENCE |
| Brand | BINCK BANK |
| Product/Service | FINANCIAL SERVICES |
| Category |
A11. Consumer Services |
|
Entrant
|
XXS AMSTERDAM Schiphol, THE NETHERLANDS
|
|
Idea Creation
|
XXS AMSTERDAM Schiphol, THE NETHERLANDS
|
|
Media Placement
|
VIZEUM Amsterdam, THE NETHERLANDS
|
|
Production
|
XXS AMSTERDAM Schiphol, THE NETHERLANDS
|
|
Production 2
|
PINK RABBIT Amsterdam, THE NETHERLANDS
|
Credits
| John de Vries |
XXS Amsterdam |
Creative Director |
| René Verbong |
XXS Amsterdam |
Creative Director |
| René Verhagen |
XXS Amsterdam |
Creative |
| Saskia Meijer |
XXS Amsterdam |
Creative |
| Michael van den Brande |
XXS Amsterdam |
Strategy Director |
| Ward Enckhof |
XXS Amsterdam |
Account Director |
| Lisa Been |
XXS Amsterdam |
Account Manager |
| Willemijn Reuvers |
XXS Amsterdam |
Client Service Director |
| Marcel Ossendrijver |
XXS Amsterdam |
Producer |
| Basha de Bruijn |
Pink Rabbit |
Director |
| Mireille Lampe |
Pink Rabbit |
Producer |
| Gabor Deak |
Pink Rabbit |
D.O.P. |
| Rikke Jeller |
Pink Rabbit |
Production Designer |
| Balázs Glódi |
Pink Rabbit |
Photographer |
| Martin Heijgelaar |
MRTN |
Editor |
| Jorrit Kleijnen & Alexander Reumers |
Jorrit Kleijnen & Alexander Reumers |
Music |
| Evelien Geluid |
Hunfeld Sound |
Sound |
| Barry Clarke |
Captcha |
Grading |
| Tim van Paassen & Koen van Someren Gréve |
The Compound |
Online |
Write a short summary of what happens in the film
The film aims to capture the feeling of freedom by depicting a collection of moments that represent independence. The viewer is taken on an exhilarating ride that shows what independence and, on the other side of the coin, sometimes the absence of it, brings us. The film switches between the big moments, like breaking down walls, and the smaller moments of independence, such as dancing. At the heart of the film is that independence is not a given, but it is within reach. And that is precisely the beauty of it. Anybody can be and feel independent, it is in everybody. All they have to do is invest in it.
Cultural/Context information for the jury
BinckBank is an investment platform accessible for all. The brand helps people navigate the financial world with easy-to-use tools and information. BinckBank had recently broaden their target audience by adding new ‘set and forget’ tools that could be used by people with no financial expertise.
For this new audience, money is not the end goal. They see money as a means to feel fully free and independent. BinckBank would like to take the role of making that feeling of independence more accessible by helping clients make better decision about their financial future.