CELEBRATING INDEPENDENCE

ClientBINCK BANK
Category A11. Consumer Services
TitleCELEBRATING INDEPENDENCE
Product/ServiceFINANCIAL SERVICES
Entrant XXS AMSTERDAM Schiphol, THE NETHERLANDS
Idea Creation XXS AMSTERDAM Schiphol, THE NETHERLANDS
Media Placement VIZEUM Amsterdam, THE NETHERLANDS
Production XXS AMSTERDAM Schiphol, THE NETHERLANDS
Production 2 PINK RABBIT Amsterdam, THE NETHERLANDS
Credits
Name Company Position
John de Vries XXS Amsterdam Creative Director
René Verbong XXS Amsterdam Creative Director
René Verhagen XXS Amsterdam Creative
Saskia Meijer XXS Amsterdam Creative
Michael van den Brande XXS Amsterdam Strategy Director
Ward Enckhof XXS Amsterdam Account Director
Lisa Been XXS Amsterdam Account Manager
Willemijn Reuvers XXS Amsterdam Client Service Director
Marcel Ossendrijver XXS Amsterdam Producer
Basha de Bruijn Pink Rabbit Director
Mireille Lampe Pink Rabbit Producer
Gabor Deak Pink Rabbit D.O.P.
Rikke Jeller Pink Rabbit Production Designer
Balázs Glódi Pink Rabbit Photographer
Martin Heijgelaar MRTN Editor
Jorrit Kleijnen & Alexander Reumers Jorrit Kleijnen & Alexander Reumers Music
Evelien Geluid Hunfeld Sound Sound
Barry Clarke Captcha Grading
Tim van Paassen & Koen van Someren Gréve The Compound Online

Write a short summary of what happens in the film

The film aims to capture the feeling of freedom by depicting a collection of moments that represent independence. The viewer is taken on an exhilarating ride that shows what independence and, on the other side of the coin, sometimes the absence of it, brings us. The film switches between the big moments, like breaking down walls, and the smaller moments of independence, such as dancing. At the heart of the film is that independence is not a given, but it is within reach. And that is precisely the beauty of it. Anybody can be and feel independent, it is in everybody. All they have to do is invest in it.

Cultural/Context information for the jury

BinckBank is an investment platform accessible for all. The brand helps people navigate the financial world with easy-to-use tools and information. BinckBank had recently broaden their target audience by adding new ‘set and forget’ tools that could be used by people with no financial expertise. For this new audience, money is not the end goal. They see money as a means to feel fully free and independent. BinckBank would like to take the role of making that feeling of independence more accessible by helping clients make better decision about their financial future.