Title	JOHN
Brand	IKEA AUSTRIA GMBH
	1 of 2 Campaign
Product/Service	IKEA PRODUCTS
Category	A06. Retail
Entrant	DDB BERLIN, GERMANY
Idea Creation	DDB BERLIN, GERMANY
Production	E+P FILMS Munich, GERMANY
Production 2	KAEPTN POSTPRODUKTION Hamburg, GERMANY
Production 3	GERMAN WAHNSINN Hamburg, GERMANY

Name	Company	Position
Dennis May	DDB Group Germany	Chief Creative Officer
Gabriel Mattar	DDB Group Germany	Executive Creative Director
Fabian Roser	DDB Group Germany	Managing Director, Executive Creative Director
Ricardo Wolff	DDB Group Germany	Creative Director
Jack Christensen	DDB Group Germany	Senior Copywriter
Felipe Cury	DDB Group Germany	Senior Art Director
Tillmann Kühn	DDB Group Germany	Director CRM
Meike van Meegen	DDB Group Germany	Head of TV
Rebecca Holz	DDB Group Germany	Senior Account Manager
Sibel Topal	DDB Group Germany	Junior Account Manager
David Helmut	e+p films GmbH	Director
Anke Olesch	e+p films GmbH	Executive Producer
Markus Hölting	e+p films GmbH	Producer
Billy Gropper	e+p films GmbH	Camera Operator
Luisa Klein	KAEPTN Postproduktion GmbH	Editor

Write a short summary of what happens in the film

In each film we see an IKEA customer building some IKEA furniture while attempting to pronounce its name correctly. Despite the best efforts of a native Swede to help them, we soon discover that building an item such as a Förhöja, is far easier than saying Förhöja. The customer completes the job of building the item with ease, but completely fails to pronounce its name right even once.