Title | VINYL |
Brand | BSH - BOSCH HOME APPLIANCES |
Product/Service | SIEMENS Q8 VACUUM CLEANER |
Category |
A04. Consumer Durables |
Entrant
|
THE NEWTONS LABORATORY Athens, GREECE
|
Idea Creation
|
THE NEWTONS LABORATORY Athens, GREECE
|
Credits
Kostas Binis |
The Newtons Laboratory |
Creative Director |
Konstantinos Thanasakis |
The Newtons Laboratory |
Art Director |
Mike Siamkas |
The Newtons Laboratory |
Copywriter |
Write a short summary of what happens in the film
Much like a turntable reads discs, the new Siemens Q 8.0 autoControl vacuum cleaner extracts information from surfaces, automatically identifies different types and then adjusts its performance accordingly.
Using the visual metaphor of a vinyl player and portraying different circular floor surfaces as discs, the result is product demo that reflects the aesthetic values of the brand’s audience.
To help the general impression of the ad, a tailored sound design came to couple each surface with a rhythm, inspired by its place of origin or character.