Title | CAR INSURANCE MUSICAL |
Brand | FRI:DAY |
Product/Service | CAR INSURANCE, PAY PER KILOMETRE |
Category |
B11. Consumer Services |
Entrant
|
DOG EAR FILMS Berlin, GERMANY
|
Idea Creation
|
DOG EAR FILMS Berlin, GERMANY
|
Production
|
DOG EAR FILMS Berlin, GERMANY
|
Credits
Andreas Henn |
Dog Ear Films |
CEO |
Denis Parchow |
Freelance |
Director |
Peter Golovtchiner |
Freelance |
Producer |
Clara Sauer |
Dog Ear Films |
Art Direction |
Lara Schürmann |
Dog Ear Films |
Senior Producer |
Axel Tenner |
Freelance |
Composer |
Write a short summary of what happens in the film
Our ad turns a traffic jam - a situation synonymous with anger, and frustration - into a moment of joy. As a driver of a silver car sits in traffic, he is startled by joyous people exiting their cars and joining a large dance scene. Joy spreads through the congested streets as more and more people join the party. The final image and key visual shows all the people standing on top of their cars, celebrating despite being stuck in traffic. All because with FRI:DAYs insurance policy, drivers don’t have to pay if their car is not moving. Catchy music underscores the musical feeling and - lyrically - delivers the core message of the campaign: For my car insurance I only pay when I drive, I pay per kilometer!
Cultural/Context information for the jury
One of the strengths of this campaign is that it is culturally independent. Traffic jams are a nuisance for drivers all around the globe, however with this particular insurer one has reason to celebrate even while stuck in traffic.