Title | REVERSED CARWASH |
Brand | CIRCLE K |
Product/Service | AUTOMATED CAR WASH |
Category |
A06. Retail |
Entrant
|
SMFB Oslo, NORWAY
|
Idea Creation
|
SMFB Oslo, NORWAY
|
Media Placement
|
STARCOM Oslo, NORWAY
|
Production
|
GIANTS & TOYS Oslo, NORWAY
|
Credits
André Koot |
SMFB |
Creative Director |
Hans Martin Rønneseth |
SMFB |
Creative Director |
Torstein Drogseth |
SMFB |
Account Director |
Anne Karin Aanerud |
SMFB |
Account Manager |
Kaja Gilje Sekse |
SMFB |
Digital advisor |
Mari Jacobsen |
SMFB |
Digital project manager |
Haider Ahmad |
SMFB |
Designer |
Sverrir Brynjolfsson |
SMFB |
Motion artist |
Linus Johansson |
Giants & Toys |
Director |
Magnus Castracane |
Giants & Toys |
Producer |
Martin Myhre |
Giants & Toys |
Producer |
Write a short summary of what happens in the film
Circle K is upgrading their automated carwashes all over Europe. Most people wash their cars just a few times a year, it's a low interest thing. Still, they care about their cars. So in order to get more people to stop by for a car wash more often, we decided that showing how much dirt and strain your car actually has to endure would be a proper approach. We built the Reversed Carwash, a carwash facility doing the exact opposite of a normal one, covering your car in all kinds of dirt. This way, we could show the viewer a year of dirt in 60 seconds.