THE LAST DANCE

ClientMERCEDES-BENZ ESPAÑA, S.A. (SMART)
Category A05. Automotive
TitleTHE LAST DANCE
Product/ServiceCAR
Entrant CONTRAPUNTO BBDO Madrid, SPAIN
Idea Creation CONTRAPUNTO BBDO Madrid, SPAIN
Credits
Name Company Position
CARLOS JORGE CONTRAPUNTO BBDO GENERAL CREATIVE MANAGER
CARLOS JORGE CONTRAPUNTO BBDO GENERAL CREATIVE MANAGER
Gorka Fernández Iriso Contrapunto BBDO CREATIVE DIRECTOR
MILLÁN PÉREZ CONTRAPUNTO BBDO COPYWRITER
ÁLEX BARDERA CONTRAPUNTO BBDO ART DIRECTOR
RAÚL LÓPEZ CONTRAPUNTO BBDO ART DIRECTOR
GEMA CRESPO CONTRAPUNTO BBDO PRODUCTION MANAGER
MELISSA FERRERO CONTRAPUNTO BBDO PRODUCER
VANESSA CASTRO CONTRAPUNTO BBDO PRODUCER
LORENA LANDAU CONTRAPUNTO BBDO ACCOUNT MANAGER
SOFIA CALONJE CONTRAPUNTO BBDO ACCOUNT SUPERVISOR
SARA FERNÁNDEZ CONTRAPUNTO BBDO ACCOUNT EXECUTIVE
NACHO PÉREZ-SOLERO CONTRAPUNTO ACCOUNT EXECUTIVE
BLUR BLUR PRODUCTION COMPANY
GINESTA GINESTA DIRECTOR
MIGUEL PROHENS . PHOTOGRAY DIRECTOR
OEO OEO MUSIC
CONTRAPUNTO BBDO CONTRAPUNTO BBDO MUSIC
BEAT MUSIC BEAT MUSIC SOUND STUDIO
BLUR BLUR POSTPRODUCTION COMPANY
FUEL VIVAKI FUEL VIVAKI MEDIA CENTRAL

Write a short summary of what happens in the film

Thanks to the new electric smart EQ, smart is the best way of getting about in cities subject to restrictions because of high levels of pollution. At last, there’s a car that has made parking fees, refuelling and congestion charges a thing of the past. And to leave the past behind, there was just one thing left to do... say goodbye! This campaign was a grand farewell, with the help of two famous Spanish actors and influencers, Paula Echevarría and Paco León, to a couple of characters who have been banished from our lives forever: the petrol pump attendant and the parking meter attendant. All of this, to the rhythm of an original song, with choreography and lyrics.

Cultural/Context information for the jury

Urban pollution has become an enormous global enemy. Traffic restrictions are already here and parking and driving in city centres is becoming extremely difficult.