Title | THE LAST DANCE |
Brand | MERCEDES-BENZ ESPAÑA, S.A. (SMART) |
Product/Service | CAR |
Category |
A05. Automotive |
Entrant
|
CONTRAPUNTO BBDO Madrid, SPAIN
|
Idea Creation
|
CONTRAPUNTO BBDO Madrid, SPAIN
|
Credits
CARLOS JORGE |
CONTRAPUNTO BBDO |
GENERAL CREATIVE MANAGER |
CARLOS JORGE |
CONTRAPUNTO BBDO |
GENERAL CREATIVE MANAGER |
Gorka Fernández Iriso |
Contrapunto BBDO |
CREATIVE DIRECTOR |
MILLÁN PÉREZ |
CONTRAPUNTO BBDO |
COPYWRITER |
ÁLEX BARDERA |
CONTRAPUNTO BBDO |
ART DIRECTOR |
RAÚL LÓPEZ |
CONTRAPUNTO BBDO |
ART DIRECTOR |
GEMA CRESPO |
CONTRAPUNTO BBDO |
PRODUCTION MANAGER |
MELISSA FERRERO |
CONTRAPUNTO BBDO |
PRODUCER |
VANESSA CASTRO |
CONTRAPUNTO BBDO |
PRODUCER |
LORENA LANDAU |
CONTRAPUNTO BBDO |
ACCOUNT MANAGER |
SOFIA CALONJE |
CONTRAPUNTO BBDO |
ACCOUNT SUPERVISOR |
SARA FERNÁNDEZ |
CONTRAPUNTO BBDO |
ACCOUNT EXECUTIVE |
NACHO PÉREZ-SOLERO |
CONTRAPUNTO |
ACCOUNT EXECUTIVE |
BLUR |
BLUR |
PRODUCTION COMPANY |
GINESTA |
GINESTA |
DIRECTOR |
MIGUEL PROHENS |
. |
PHOTOGRAY DIRECTOR |
OEO |
OEO |
MUSIC |
CONTRAPUNTO BBDO |
CONTRAPUNTO BBDO |
MUSIC |
BEAT MUSIC |
BEAT MUSIC |
SOUND STUDIO |
BLUR |
BLUR |
POSTPRODUCTION COMPANY |
FUEL VIVAKI |
FUEL VIVAKI |
MEDIA CENTRAL |
Write a short summary of what happens in the film
Thanks to the new electric smart EQ, smart is the best way of getting about in cities subject to restrictions because of high levels of pollution. At last, there’s a car that has made parking fees, refuelling and congestion charges a thing of the past. And to leave the past behind, there was just one thing left to do... say goodbye!
This campaign was a grand farewell, with the help of two famous Spanish actors and influencers, Paula Echevarría and Paco León, to a couple of characters who have been banished from our lives forever: the petrol pump attendant and the parking meter attendant. All of this, to the rhythm of an original song, with choreography and lyrics.
Cultural/Context information for the jury
Urban pollution has become an enormous global enemy. Traffic restrictions are already here and parking and driving in city centres is becoming extremely difficult.