Title | THE BEST CHAIR |
Brand | MERCEDES-BENZ IO |
Product/Service | THE BEST CHAIR |
Category |
G02. Spatial Tech |
Entrant
|
COMON Lisbon, PORTUGAL
|
Idea Creation
|
COMON Setúbal, PORTUGAL
|
Production
|
JACK THE MAKER Lisbon, PORTUGAL
|
Credits
Nuno Peixoto |
comOn |
Chief Creative Officer |
Pedro Ribeiro |
comOn |
Creative Director |
Luiz Medeiros |
comOn |
Creative Director |
Sónia Frazão |
comOn |
Creative Director |
Rodolfo Garcia |
comOn |
Art Director |
Márcia Galrão |
comOn |
Digital Designer |
Caio Lekecinskas |
comOn |
Copywriter |
Luís Serra |
comOn |
Chief Strategy Officer |
Tiago Reis |
comOn |
Client Service Director |
Rui Sobral |
comOn |
Creative Tech Director |
Neuza Areiras |
comOn |
Managing Tech Director |
Sérgio Ribeiro |
comOn |
Full-Stack Developer |
Inês Carvalho |
comOn |
Account Director |
Tiago Veríssimo |
comOn |
Account Manager |
Filipe Macedo |
comOn |
Chief Marketing Officer |
Margarida Forte |
comOn |
Communications Manager |
Hugo Lage |
comOn |
Video Director |
Elisa de Paula |
Freelancer |
AudioVisual Production |
Ivo Cordeiro |
Human Being |
Photographer |
José Matos |
Freelancer |
Compositing |
Background
Lisbon is set to become the next Silicon Valley. That’s why Mercedes-Benz IO, the brand’s digital hub, decided to open its new office in the city. And like every new office, it needed to hire new developers. A big challenge, considering that Lisbon can’t compete with the salaries and ambitions of Silicon Valley.
That’s why we needed to offer something that could really inspire these talents, by creating something new that could really attract new talent to join Mercedes-Benz IO.
Describe the strategy
We created the only job opportunity with a chair designed for its candidates. The Best Chair was launched to inspire new developers to join Mercedes-Benz IO in Lisbon. More than offering just a job position, we created something beyond ordinary. Something that could in developers.
Each feature was designed to provide a better work experience, based on a developer’s working day. It’s possible to control and adjust the Best Chair to fit different working day routines, using a smartphone connected with the chair.
Describe the execution
Created from scratch, The Best Chair took around 3 months to be finished. we invested both time and talent to design its shape, tech-components, features and aesthetics details and all types of mobile experience, including design, UX and UI. Three months after, the chair was ready to be launched during the largest technology event in Europe - Web Summit. Using the event as media, we placed the chair inside the Mercedes-Benz’ booth to draw attention to every Web Summit visitor.
List the results
The idea was able to inspire 30 times more developers than the number of job positions available at Mercedes-Benz IO. The Best Chair project was a success and is already being implemented for the Mercedes-Benz IO offices in Stuttgart and Berlin.