Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Food & Drink
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE PROXIMITY
Boulogne-Billancourt
FRANCE
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
EVENING SNACKING
KELLOGG'S / CRUNCHY NUT
DIGITAS London UNITED KINGDOM DIGITAS
London
KELLOGG'S UK & IRELAND
Dublin
UNITED KINGDOM
IRELAND
DISCOVER A WORLD OF FLAVOUR
KELLOGG'S / PRINGLES
DIGITAS London UNITED KINGDOM DIGITAS
London
KELLOGG'S UK & IRELAND
Dublin
UNITED KINGDOM
IRELAND
A03 Healthcare
GOODBYE TO THE MIDDLE AGES!
INVITRO / INVITRO
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA
A04 Consumer Durables
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
Short List
SUSTAIN
HUAWEI / P20
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
EXTREME REPS
EPSON / ECOTANK PRINTER
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
THE STRELLSON LIKE SHOP
STRELLSON / STRELLSON LIKE SHOP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
WELCOME LISTENERS
HIFI KLUBBEN / HIFI KLUBBEN
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
THE GALLERY OF EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
A05 Automotive
THE BLIND PHOTOGRAPHER
VOLKSWAGEN AG / VOLKSWAGEN ARTEON
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
ADS THAT STICK
LEXUS / GIPHY STICKER PACK
ADWATCH ISOBAR Moscow RUSSIA ADWATCH ISOBAR
Moscow
RUSSIA
MERCEDES-BENZ TRUCKS ONLINE
DAIMLER AG / MERCEDES-BENZ TRUCKS
DAIMLER Stuttgart GERMANY MENSEMEDIA GESELLSCHAFT FüR NEUE MEDIEN
Duesseldorf
GERMANY
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
NISSAN - A MICRA REVOLUTION
NISSAN IRELAND / NISSAN MICRA
IN THE COMPANY OF HUSKIES Dublin IRELAND IN THE COMPANY OF HUSKIES
Dublin
IRELAND
A06 Retail
THE WORLD CUP BLOCKER
EPRICE / E-COMMERCE
TBWA\ITALIA Milan ITALY TBWA\ITALIA
Milan
ITALY
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND SOK MEDIA
Helsinki
FINLAND
Gold
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Short List
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND KALLAN & CO
Helsinki
FINLAND
DOROTHEE SCHUMACHER
SCHUMACHER GMBH / DOROTHEE SCHUMACHER ONLINESHOP
SUPERREAL Hamburg GERMANY SUPERREAL
Hamburg
GERMANY
MARC O'POLO
MARC O'POLO EINZELHANDELS GMBH / MARC O'POLO ONLINESHOP
SUPERREAL Hamburg GERMANY SUPERREAL
Hamburg
GERMANY
A07 Travel
WHATEVER MAKES YOU PINK
LASTMINUTE.COM / TRAVEL
LASTMINUTE.COM Chiasso SWITZERLAND PUBLICIS LONDON
UNITED KINGDOM
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Bronze
DESKTOP ESCAPE
KAYAK / KAYAK
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
A08 Leisure
100 YEARS OF MONDRIAN
GEMEENTEMUSEUM DEN HAAG / MONDRIAN AND DE STIJL
DEPT Amsterdam THE NETHERLANDS DEPT
Amsterdam
THE NETHERLANDS
A09 Media / Entertainment
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Grand Prix
STORIES THAT CAN'T DISAPPEAR
PETTIT PRESS / WEBSITE OF SLOVAK NEWSPAPER SME
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC ISTROPOLITANA OGILVY
Bratislava
SLOVAK REPUBLIC
A10 B2B
FINLANDIA BY FOREST MACHINES
NESTE & PONSSE / NESTE OILS & PONSSE FOREST MACHINES
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Short List
PARADISE FOUND
SAS / SAS VIYA
CHEIL GERMANY Frankfurt GERMANY CHEIL GERMANY
Frankfurt
GERMANY
A11 Consumer Services
ALTERNATE REALITY
NSPK MIR / MIR
NSPK MIR Moscow RUSSIA SPORTS.RU
Moscow
RUSSIA
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
THE SLEEP DATA DIET
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
A12 Corporate Social Responsibility (CSR) / Corporate Image
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
1 GRRRADE
MARS LLC / PEDIGREE
BBDO Moscow RUSSIA BBDO
Moscow
RUSSIA
THE 90-MINUTE CHALLENGE
ST HUBERT / ST HUBERT OMEGA 3
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
AUTISM CAN WORK
ANDROS / FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Bronze
ADOPT A PACK
HILL'S / "ADOPT A PET" FUND
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Short List
SECRET SANTA: HOW SMALL BUSINESS WON WINTER HOLIDAYS
BANK OF GEORGIA / BANK
REDBERRY Tbilisi GEORGIA REDBERRY
Tbilisi
J. WALTER THOMPSON METRO
Tbilisi
GEORGIA
PINK TRIANGLE ISSUE
VANGARDIST PROGRESSIVE MEN´S MAGAZINE / ACTIVISM
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
SERVICEPLAN FRANCE
Paris
GERMANY
FRANCE
A13 Not-for-profit / Charity/ Government
SCREAMING TREES
AGENT GREEN / SCREAMING TREES
HAVAS GERMANY GERMANY HAVAS GERMANY
GERMANY
ADOLF'S ONLINE STRATEGY
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / GESICHT ZEIGEN!
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
ADOPTIFY
TIERSCHUTZVEREIN MUENCHEN E.V. / ADOPTIFY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY
Bronze
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY