Title | COLMAR A.G.E. |
Brand | COLMAR |
Product/Service | CAPSULE COLLECTION |
Category |
B02. Microsites |
Entrant
|
ALKEMY Milan, ITALY
|
Idea Creation
|
ALKEMY Milan, ITALY
|
Production
|
ALKEMY Milan, ITALY
|
Credits
Nicola Gotti |
Alkemy digital_enabler |
Creative Director |
Fabio Montalbetti |
Alkemy digital_enabler |
Crative Supervisor |
Mattia Rinaudo |
Alkemy digital_enabler |
Designer |
Alessandro Rigobello |
Alkemy digital_enabler |
Developer |
Stella Succi |
Alkemy digital_enabler |
Content Specialist |
Alessandra Castellazzi |
Alkemy digital_enabler |
Content Specialist |
Valentina Gorla |
Alkemy digital_enabler |
Account Supervisor |
Arianna Cazzaniga |
Alkemy digital_enabler |
Account Manager |
Vincenzo Romeo |
Alkemy digital_enabler |
Senior Project Manager |
Background
• Situation
Colmar, an Italian historic fashion brand within the ski and mountain lifestyle world, has created a super contemporary department dedicated to product innovation and experimentation: Colmar A.G.E.
• Brief
?Create a website, a landing page for the digital PR campaign, able to reflect the idea on which A.G.E. was founded: a laboratory of experimentation where heritage and innovation meet.
• Objectives
To communicate the launch of the project that Colmar set up A.G.E. Advanced Garment Exploration. The R&D location where stylists and designers are called to innovate the brand’s DNA taking from the brand’s archives.
?• Budget
70K
?• Project scale and volume
The campaign of the collection was planned on the most relevant fashion magazines.
The website is where the generated traffic conveys.
Describe the strategy
The target is transversal to all ages, yet strictly linked to the fashion sector: fashion addicted, music stars, stylists, actors and influencers.
Describe the execution
The website age.colmar.it links heritage and futuristic elements making the digital do what a digital channel can’t by definition do: be analogic. The project is relevant for Colmar because it helps the brand communicate the concept of the collection through the feel of real materials.
List the results
• Value added to brand
The brand has changed the perception of the target within fashion sector.
• Value for consumer
Users can concretely live the taste of a real atelier of fashion experimentation.
• Reach/cultural impact
The website reached over 25K unique visitors in less than a month
The website has gained many international awards:
CSS Design Award - Website of the day
FWA of the day
Awwwards honorable mention (evaluation phase per SOTD)
Mobile Excellence - Riconoscimento Google
Site of the day - Digital Design Award (evaluation phase)