Title | SMOOOTH |
Brand | KLARNA |
Product/Service | SMOOOTH PAYMENTS |
Category |
H01. Integrated Multi-Platform Campaign (Online & Offline) |
Entrant
|
NORD DDB Stockholm, SWEDEN
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
Idea Creation 2
|
KLARNA Stockholm, SWEDEN
|
Production
|
HOUSE AGENCY Stockholm, SWEDEN
|
Production 2
|
REDPIPE Stockholm, SWEDEN
|
Production 3
|
DEADMONO Stockholm, SWEDEN
|
Production 4
|
GLASSWORKS Amsterdam, THE NETHERLANDS
|
Production 5
|
MJZ UK London, UNITED KINGDOM
|
Credits
Redpipe Stockholm |
Redpipe Stockholm |
Sound Design Company |
Deadmono |
Deadmono |
Music Composer |
Frida Siversen Ljung |
NORD DDB Stockholm |
Copywriter |
Glassworks |
Glassworks |
3D, VFX, Post production |
Jacob Sandström |
NORD DDB Stockholm |
Business Director |
Linda Bryttmar |
NORD DDB Stockholm |
Account manager |
Lukas Thuvesson |
HOUSE Agency |
Filmproduktion |
Martin Lundgren |
NORD DDB Stockholm |
Copywriter |
Martin Wassborn |
Klarna |
Director Brand & B2C Marketing Finans/IT |
Mattias Bengtsson |
HOUSE Agency |
Producer |
Michael Hayes |
Soho Voices |
Voice Over |
Nina Siemiatkowski |
NORD DDB Stockholm |
Assistant project leader Finans/IT |
Olle Langseth |
NORD DDB Stockholm |
Creative Director / Copywriter |
Patrick Emt |
NORD DDB Stockholm |
Graphic Designer |
Sebastian Siemiatkowski |
Klarna |
Acting CMO Finans/IT |
The Perlorian Brothers |
MJZ |
Creative Directors Filmproduction |
Tomas Granath |
NORD DDB Stockholm |
Art Director |
Tove Langseth |
NORD DDB Stockholm |
Creative Director /AD |
Viktor Arve |
NORD DDB Stockholm |
Art Director |
Yann Gorriz |
MJZ |
Producer Filmproduction |
Background
Klarna is the market leader in Sweden for online payments and one of Europe´s fastest growing companies. The brief was to create a concept that captured everything Klarna was all about.
Describe the strategy
Describe a banking service as complex as Klarnas payment service in the simplest and most mesmerizing way possible.
Describe the execution
Executed along the whole consumer journey – from the quirky, what-did-I-just-watch films online, web platform and banners all the way down to the checkout at merchants, how the app looks and works and how our customer service chat replies to your concerns. Smoooth is, in the truest sense, a 360 brand experience deeply rooted in a digital platform.
List the results
Between first week of 2017 and first week of 2018:
Awareness top of mind: Klarna + 21% VISA / Mastercard -20% Paypal -43%
Relevant set (consideration) : Klarna + 5% VISA / Mastercard -4% Paypal -14%
Loyalty (prefer Klarna): Klarna + 41% VISA Mastercard -4% Paypal -16%
Brand Attribute ”Status”: Klarna + 10% VISA Mastercard -3% Paypal 0%
Brand Attribute ”A brand I tell others I use”: + 2% VISA Mastercard -9% Paypal -3%