A12. Corporate Social Responsibility (CSR) / Corporate Image
Entrant
SERVICEPLAN FRANCE Paris, FRANCE
Idea Creation
SERVICEPLAN FRANCE Paris, FRANCE
PR
SERVICEPLAN FRANCE Paris, FRANCE
Production
SERVICEPLAN FRANCE Paris, FRANCE
Credits
Name
Company
Position
Alexander Schill
Serviceplan Group
Global Chief Creative Officer
Dimitri Guerassimov
Serviceplan France
Chief Creative Officer
Fabien Teichner
Serviceplan France
Chief Creative Officer
Hervé Poupon
Serviceplan France
Chief Creative Director
Daniel Perez
Serviceplan France
Creative Director
Benjamin Coché
Serviceplan France
Creative Director
Chloé Rosiaux
Serviceplan France
Copywriter
Astrid Pinon
Serviceplan France
Art Direction
Ingrid Hammaoui
Serviceplan France
Art Director
Renaud Chabert
Serviceplan France
Creative Producer
Simon Guillou
Trinity FIlms
Editor
Hugo Denepoux
Trinity Films
Editor &Motion Designer
Jarina Amach
Trinity Films
Grading & FX
Manu Cuesta
Trinity FIlms
Director Autist Shoots
Nicolas Foulatier
Trinity Films
Line Producer
Alexandre Poirier
Comptoir du son
Sound Engineer Studio
Background
There are over 500.000 severe non-speaking autistic people in France. Mistreated. Isolated. Cut off from society. Each one represents a 100.000 Euros yearly cost for the state. Not to be treated, just to be parked in “care centers”. Recently, the EU authorities have called out France on the topic of Autists mistreatment and exclusion.
Describe the strategy
What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.
Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
Describe the execution
1. Proving that this belief actually works.
Andros took a bold risk: hiring severe autistic people in its factories, in the same terms as any worker. It turned out they were as productive and efficient as any worker. With a job and a salary, like any citizen, they became much happier and independent in society.
2. Turning that successful experience into a program
To help other companies do the same, Andros and its partner agency launched a digital toolkit platform where recruiters could find information about the Andros experiment, search for the right autistic candidates’ profiles and get a full package including a place to live and professional coaching for the autistic workers.
As the 4th national plan on Autism was launched by the French government, we triggered a nationwide PR campaign aiming the medias and journalists, based on Andros’ bold experiment.
List the results
This pioneering initiative started a wide debate in national media, that pushed the French government to endorse and support AUTISM CAN WORK. Our program helped cut down the yearly cost per Autisic person from 100.000€ down to 35.000€, generating precious cost savings for the community.
Health workers and autism specialists acknowledged the virtues of our program on autistic people’s well-being.
To this day, two other major companies are already involved in AUTISM CAN WORK, and many more showed a significant interest in Andros’ program, proving that we need people with Autism as much as they need us.