Title | BIFI "VENDING MACHINE" |
Brand | BIFI / JACK LINK’S |
Product/Service | BIFI |
Category |
D04. Brand / Product Video |
Entrant
|
HEIMAT Berlin, GERMANY
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Idea Creation 2
|
HEIMAT Berlin, GERMANY
|
Production
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
Gustavo Sato |
Heimat active GmbH |
Art Director |
Theresa Wlokka |
Heimat active GmbH |
Copywriter |
Viktoria Zielinski |
Heimat active GmbH |
Account Director |
Lucia Elles |
Heimat active GmbH |
Account Manager |
Flo Hoffmann |
Heimat active GmbH |
Strategy |
Alexander Münzer |
HEIMAT, Berlin |
Agency Producer |
Alexander Stauss |
BigFish, Berlin |
Executive Producer |
Pierre Böhmann |
BigFish, Berlin |
Producer |
Nils Voges |
BigFish, Berlin |
Producer |
Stephanie Lang |
BigFish, Berlin |
Producer |
Jon Barber |
BigFish, Berlin |
Director |
Jan Mettler |
BigFish, Berlin |
Cinematographer |
Background
Situation The BiFi brand is known but not top of mind.
Brief The overall brief is to refresh and re-articulate BiFi in order to (re)-establish the brand in consumers repertoire of snacks.
Objectives Rejuvenate the brand and increase penetration.
Describe the strategy
Savoury Snackers (m/f) of all ages.
Image target: Adults 18-34
Describe the execution
Implementation TV, YouTube, Social Media
Timeline starting 17th of September
Placement German and Benelux TV, Social Media
List the results
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