RENAULT ZOE ASMR

ClientRENAULT
Category D01. Social Video
TitleRENAULT ZOE ASMR
Product/ServiceRENAULT ZOE ELECTRIC
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Media Placement PUBLICIS CONSEIL Paris, FRANCE
PR PUBLICIS CONSEIL Paris, FRANCE
Additional Company RENAULT Paris, FRANCE
Credits
Name Company Position
Bruno Bertelli Publicis London
Marcelo Vergara publicis conseil paris
Yves-Eric Deboey Publicis Conseil paris
Mathieu Degryse Publicis Conseil paris
Pierre Griffon Publicis Conseil paris
Lucas perrisel Publicis Conseil paris
Filippo DELL'OSSO Filippo DELL'OSSO PARIS
Kimberly MARIE-LOUISE Kimberly MARIE-LOUISE PARIS
Jean-Guy SAULOU Publicis Conseil Paris
Fabrice DERRIEN publicis conseil paris
Melanie HUGHES publicis conseil paris
Maria NAFAKH publicis conseil paris
mathilde Lacour PUBLICIS CONSEIL PARIS
Nathalie BOUSQUET PUBLICIS CONSEIL PARIS
Stéphanie Huguenin Francine Framboise paris
ZEITGEIST ZEITGEIST allemagne
Carine GAILLIEZ Renault le Plessis Robinson
Giovanni COSTA Renault le Plessis Robinson
Alexandra CHARBIT renault le Plessis Robinson
Sara ROSENBERG renault le Plessis Robinson

Background

RENAULT CHANNELS ASMR TO GIVE AUDIENCES THE ELECTRIC DRIVING EXPERIENCE THROUGH YOUR SCREEN Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR, in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, Renault ZOE, the most sold electric car in Europe since its launch. The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic.

Describe the strategy

RENAULT CHANNELS ASMR TO GIVE AUDIENCES THE ELECTRIC DRIVING EXPERIENCE THROUGH YOUR SCREEN

Describe the execution

The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic.

List the results

The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic. They were particularly drawn to ASMR Zeitgeist because of his inventive work on sound and experimentation with objects. With over 600k YouTube followers, ASMR Zeitgeist, is an influential force within the ASMR community. He said of the Renault partnership: “ASMR and Renault ZOE fit really well together as the driving experience in an electric car is different because it is so quiet – I was surprised at how it relaxes you immediately.”