DAS HANDWERK "SO? WHAT DID YOU DO TODAY?"
Title | DAS HANDWERK "SO? WHAT DID YOU DO TODAY?" |
Brand | DAS HANDWERK |
Product/Service | IMAGE FILM |
Category |
D04. Brand / Product Video |
Entrant
|
HEIMAT Berlin, GERMANY
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Production
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
Stephen Quell |
HEIMAT, Berlin |
Creative Director |
Ursel Barwinski |
HEIMAT, Berlin |
Art Director |
Johanna Schmidt |
HEIMAT, Berlin |
Art Director |
Matthias von Bechtolsheim |
HEIMAT, Berlin |
Managing Director |
Sabrina Schwigon |
HEIMAT, Berlin |
Account Director |
Anne Kammeier |
HEIMAT, Berlin |
Account Director |
Roman Jud |
HEIMAT, Berlin |
Managing Director |
Meike Kornrumpf |
HEIMAT, Berlin |
Agency Producer |
Frank Siegl |
BigFish, Berlin |
Executive Producer |
Spencer Dodd |
the sweetshop |
Executive Producer |
Jakob Rühle |
BigFish, Berlin |
Producer |
Neil Reynolds |
Candy Mountain Gmbh |
Post Producion Company |
Kristin Geyer |
BigFish, Berlin |
Post Producion |
Tore Frandsen |
the sweetshop |
Director |
Anders Jon Peterson |
the sweetshop |
Editor |
Hannibal Lang |
Bacon X |
Film Grading |
Kaspar Wind |
the sweetshop |
Director of Photography |
Steve Summersgill |
the sweetshop |
Production Design |
Background
Das Handwerk – the German representative of all craftsmen jobs – has the mission to recruite young people for a career in a craftsmen job and to show Germany how important craftsmen jobs are. This year the focus is on the satisfaction you will get when you are a craftmen. You help people, you achieve something, you solve problems, you are a hero every day. The contrast of what you achieve with an office job. To stress this fact we ask the target audience and the rest of Germany with a commercial what they have done today. And the answer can only be: as a craftsman I am proud. All the others will make up their own minds.
Describe the strategy
The commercial deals with the iconic pictures of Western movies. A lonesome hero, fearless. But it transforms it into a timeless peace of entertainment, packed with visual quotes. From suspense to exorcism to happy end. The music plays a significant role as it is the red line of the commercial.
Describe the execution
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List the results
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