FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."
Title | FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN." |
Brand | FREE DEMOCRATS |
Product/Service | POLITICAL PARTY |
Category |
H01. Integrated Multi-Platform Campaign (Online & Offline) |
Entrant
|
HEIMAT Berlin, GERMANY
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Production
|
FIELD London, UNITED KINGDOM
|
Credits
Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
Tom Hauser |
HEIMAT, Berlin |
Creative Director |
Felix Steiner |
HEIMAT, Berlin |
Art Director |
Felix Brockmeyer |
HEIMAT, Berlin |
Copywriter |
Sebastian Stumpf |
HEIMAT, Berlin |
Copywriter |
Elisabeth Treichel |
HEIMAT, Berlin |
Account Manager |
Olga Söderlund |
HEIMAT, Berlin |
Account Manager |
Nina Waiser |
HEIMAT, Berlin |
Account Manager |
Andreas Mengele |
HEIMAT, Berlin |
Strategy |
Martin Glöckner |
HEIMAT, Berlin |
Graphic |
Maria Botsch |
HEIMAT, Berlin |
Graphic |
Juliane Lang |
HEIMAT, Berlin |
Graphic |
Patricia Wirth |
HEIMAT, Berlin |
Graphic |
Charlotte Kühn |
HEIMAT, Berlin |
Agency Producer |
Meike Kornrumpf |
HEIMAT, Berlin |
Agency Producer |
Marco Thau |
HEIMAT, Berlin |
Editor |
Jan Lagowski |
HEIMAT, Berlin |
Editor |
Marcel Neumann |
Mokoh Music |
Music Producer |
Stephan Moritz |
Mokoh Music |
Music Producer |
Jonas Otto |
Field.io |
Digital Artist |
Background
In 2018 democracy is under pressure: If democratic parties don’t push things forward in Germany the radical parties will. To remind every member of the Free Democratic Fraction to set things in motion, along with Berlin, we developed a dynamic brand design.
Goal was to develop an algorithm based brand design for the Free Democrats that visualizes the work of the fraction and makes it visible for the outside world.
Describe the strategy
The new CI is a daily reminder for every member of the Free Democrats fraction to keep busy and things in motion. However, it also reaches consumers and makes it visible that the party aims at realizing ideas that protect democracy.
Describe the execution
The rollout of the CI started in May 2018. Simultaneously the idea became visible on social media. Ever since the CI is implemented and part of the daily political work.
List the results
The first data-driven corporate identity is the reminder to each group member of the fraction to bring things forward in Germany. By October, more than 150,000 impulses across the Web are driving the swarm, proving that everyone can do something to protect democracy from their opponents.