CORPUS IT SCHOOL IDENTITY

ClientCORPUS IT SCHOOL
Category B03. Web Service / App
TitleCORPUS IT SCHOOL IDENTITY
Product/ServiceCORPUS IT SCHOOL
Entrant VOSKHOD Ekaterinburg, RUSSIA
Idea Creation VOSKHOD Ekaterinburg, RUSSIA
Production VOSKHOD Ekaterinburg, RUSSIA
Credits
Name Company Position
Andrey Gubaydullin Voskhod Creative director
Daria Ovechkina Voskhod Copywriter
Anton Rozhin Voskhod Copywriter
Vladislav Derevyannikh Voskhod Art director
Maxim Geychenko Voskhod Art director
Kirill Ratman Voskhod Designer
Alexey Klimov Voskhod Designer

Background

The school teaches four main disciplines: programming, robotics, blockchain, computer science. They build a community with accent on discipline, team work and self-development. Only successful students continue their education. This is Digital Sparta! Project’s objectives: An app for a newly launched IT school to generate identity that students are proud to wear.

Describe the strategy

Target audience: young men and women (15-21 years), students, who have IT-skills and are ready for intensive schooling. And we didn’t just draw visual identity, but programmed it. We turn the rules of spelling into the rules of Cellular automaton.

Describe the execution

Cellular Automaton is known by every programmer. It’s not just a graphic trick, it’s a widely used model – the very soul of programming. We created an application that transforms any text into a code. The code switches the rules of the cellular automaton, creating unique patterns. Cellular Automaton consists of cells and is guided by a set of rules. Depending on neighbors, each cell changes its own condition: ON or OFF. The cells can die, revive, move, clone themselves and create stable figures.

List the results

Every student has generated at list 7 personal patterns