CORPUS IT SCHOOL IDENTITY
Title | CORPUS IT SCHOOL IDENTITY |
Brand | CORPUS IT SCHOOL |
Product/Service | CORPUS IT SCHOOL |
Category |
B03. Web Service / App |
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
Production
|
VOSKHOD Ekaterinburg, RUSSIA
|
Credits
Andrey Gubaydullin |
Voskhod |
Creative director |
Daria Ovechkina |
Voskhod |
Copywriter |
Anton Rozhin |
Voskhod |
Copywriter |
Vladislav Derevyannikh |
Voskhod |
Art director |
Maxim Geychenko |
Voskhod |
Art director |
Kirill Ratman |
Voskhod |
Designer |
Alexey Klimov |
Voskhod |
Designer |
Background
The school teaches four main disciplines: programming, robotics, blockchain, computer science. They build a community with accent on discipline, team work and self-development. Only successful students continue their education. This is Digital Sparta!
Project’s objectives:
An app for a newly launched IT school to generate identity that students are proud to wear.
Describe the strategy
Target audience:
young men and women (15-21 years), students, who have IT-skills and are ready for intensive schooling.
And we didn’t just draw visual identity, but programmed it. We turn the rules of spelling into the rules of Cellular automaton.
Describe the execution
Cellular Automaton is known by every programmer. It’s not just a graphic trick, it’s a widely used model – the very soul of programming. We created an application that transforms any text into a code. The code switches the rules of the cellular automaton, creating unique patterns.
Cellular Automaton consists of cells and is guided by a set of rules. Depending on neighbors, each cell changes its own condition: ON or OFF. The cells can die, revive, move, clone themselves and create stable figures.
List the results
Every student has generated at list 7 personal patterns