Category D01. Social Video
Idea Creation ROSAPARK Paris, FRANCE
Media Placement BLUE 449 Paris, FRANCE
Production 2 FIRM STUDIO Paris, FRANCE
Production 3 SCHMOOZE Paris, FRANCE
Name Company Position
Gilles Fichteberg ROSAPARK Co-Founder Chief Creative Officer
Jean-François Sacco ROSAPARK Co-founder Chief Creative Officer
Jean-Patrick Chiquiar ROSAPARK Co-Founder
Nazgol Athari Nejad ROSAPARK Art Director
Hélène Boudin ROSAPARK Copywriter
Sacha Lacroix ROSAPARK Managing Director
Traktor STINK FILMS Director
Thomas Laurent ROSAPARK TV Producer
Quentin Labat ROSAPARK Associate Director
Alexandre Ribichesu ROSAPARK Senior Strategic Planner
Sarah Herbain ROSAPARK Strategic Planner
Lucile Wissocq ROSAPARK Client Director
Fanny Desvignes ROSAPARK Account Manager
Quentin Barbaray ROSAPARK Account Manager
Charlotte Giraud ROSAPARK Account Manager
Jeanne Neuschwander ROSAPARK Head of Digital Strategies
Mélanie Colleou ROSAPARK PR Contact
Marine Garnier STINK FILMS Executive Producer
Nico Poulsson STINK FILMS Director of Photography
Guillaume Richard STINK FILMS Production Manager
Matthieu Sibony SCHMOOZE Sound Producer
Simon Davis n/a Music Composer
Toby Ridgway FIRM STUDIO Post-Producer
Yann Malcor FIRM STUDIO Editor
Florence Chaffiotte MONOPRIX Head of Marketing
Nicolas Gobert MONOPRIX Brand and Image Director
Stéphanie Jallet MONOPRIX Head of Media, Social Media and Brand Content
Angeline Froger MONOPRIX Social Media Accountant
Marion Denonfoux MONOPRIX Head of PR and Communications
Pascal Crifo BLUE 449 CEO


People like shopping at their local Monoprix. But there’s one thing they hate: carrying their groceries back home. And yet, most of them don’t use the shop’s delivery services. In order to promote them, we needed to find an insight that they could relate to: you can’t skip a bad song when you’re carrying groceries.

Describe the strategy

Our main target was urbans between 20 and 45 years old. To release the song to our customers and to French urbans in general, we had various challenges: To raise awareness about Monoprix delivery services, coming at the very end of the film. To create this surprise with a low media budget. And we needed a song that would stick in people’s mind. Choosing to push a 2.30 minute video on social media might be unusual, but we were convinced that the creation would be entertaining and the sort of thing people like to watch and share on social media. To make sure people understood the whole message, we used a two-phase disposal, playing the full version on VOL, YouTube, Twitter and Facebook with the support of PR and influencers. And making a 15sec short edit only pushing the delivery services and retargeting people who had seen the full version.

Describe the execution

We started to push the video on Monoprix’s social media with a first viewing on Twitter and the help of 100 micro-influencers. We also sent the song to music platforms (Deezer, Spotify, Itunes…). We created an Easter egg on Google Home, where the idea was simple: if you could sing the song, you’d get free delivery. We broadcast the video 3 times on TV, choosing the programmes very carefully, in particular Burger Quizz, an old TV show that just came back on French TV and that people have waited ages to see again. It’s all about jokes, celebrities and… fake TV commercials. At first people thought it was fake and then discovered it was actually a real Monoprix commercial. They talked about it a lot on Twitter that evening and the days after.

List the results

The film was first of all revealed on social & digital media and PR. Seeing the social impact of the video, we decided to give it a second life by pushing it on TV. We registered 3,5K reactions on Twitter, immediately after its TV broadcast Overall, we registered 16M views of the video, 60K reactions in less than 2 weeks with only 250K media budget. More than 100 articles representing 450M PR impressions, all with no media coverage. 25K people listened to The Worst Song In The World on Spotify.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.