Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A01 Food & Drink
PU:REST
IVL, CARSLBERG, NYA CARNEGIEBRYGGERIET
BEER
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
Short List
OCEANS WEEK
AB INBEV
CORONA X PARLEY
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS ALISON BROD MARKETING + COMMUNICATIONS
New York
USA
Short List
AUTISM CAN WORK
ANDROS
FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
A04 Consumer Durables
UNSPOIL ME
SAMSUNG
SAMSUNG QLED TV
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN WENDERFALCK
Stockholm
SWEDEN
Short List
BLACKOUT TRACK
ASICS
GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Bronze
A05 Automotive
RECRUITING CAR
VOLVO
VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUS RELATIONS
Brussels
BELGIUM
Silver
A06 Retail
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Silver
A07 Travel
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Gold
A09 Media / Entertainment
THE LAND OF FREE PRESS
HELSINGIN SANOMAT
HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND
Silver
BIHOR COUTURE
BEAU MONDE
PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Silver
A10 B2B
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE
ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Gold
A11 Consumer Services
SAFELOCK
KPN
SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS KOOLHOVEN & PARTNERS
Amsterdam
THE NETHERLANDS
Short List
A12 Not-for-profit / Charity / Government
NO MORE EMPTY DESKS
FARE X BENE
ONLUS
DLV BBDO Milan ITALY DLV BBDO
Milan
ITALY
Short List
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY SLAGER
Oslo
NORWAY
Short List
BORDEAUX 2050
AJE
WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE WEBER SHANDWICK
Paris
FRANCE
Bronze
THE VOICE OF VOICES
NEMO
HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Bronze
PAINT IT BACK
SCOUTS OF CROATIA
AFFORESTATION OF CROATIA
IMAGO Zagreb CROATIA IMAGO
Zagreb
CROATIA
Short List
B01 Corporate Image, Communication & Reputation Management
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE)
REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY
GERMANY HAVAS GERMANY
GERMANY
Silver
AUTISM CAN WORK
ANDROS
FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
SENIORS FOR SENIORS
VODAFONE
VODAFONE
McCANN PRAGUE CZECH REPUBLIC McCANN PRAGUE
CZECH REPUBLIC
Short List
SAFELOCK
KPN
SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS KOOLHOVEN & PARTNERS
Amsterdam
THE NETHERLANDS
Gold
B02 Public Affairs & Lobbying
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Silver
TRASH ISLES
LADBIBLE/THE PLASTIC OCEANS FOUNDATION
THE PLASTIC OCEANS FOUNDATION
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM LADBIBLE
London
UNITED KINGDOM
Grand Prix
B03 Crisis Communication & Issue Management
THIRSTY TAGS
GEORGIAN WATER AND POWER
WATER SUPPLIER
REDBERRY Tbilisi GEORGIA REDBERRY
Tbilisi
GEORGIA REDBERRY
Tbilisi
GEORGIA
Bronze
B04 Business Citizenship / Corporate Responsibility & Environmental
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE)
REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY
GERMANY HAVAS GERMANY
GERMANY
Gold
THE UNBREAKABLE RAINBOW
BEN&JERRY'S
CSR EVENT
180HEARTBEATS+JUNG V MATT Warsaw POLAND 180HEARTBEATS+JUNG V MATT
Warsaw
POLAND 180HEARTBEATS+JUNG V MATT
Warsaw
POLAND
Bronze
THE ROOM
IKEA ITALY
COLLABORATIONWITH NON PROFIT ORGANISATION TELEFONO DONNA
STV DDB Milan ITALY STV DDB
Milan
ITALY
Short List
B07 Use of Events & Stunts
#LIFEINHEL
FINAVIA
HELSINKI AIRPORT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND TBWA\HELSINKI
FINLAND
Short List
BLACKOUT TRACK
ASICS
GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Short List
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Bronze
RECRUITING CAR
VOLVO
VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUS RELATIONS
Brussels
BELGIUM
Short List
B08 Use of Celebrity, Influencers & Key Opinion Leaders
CYBERBULLYING: NOT OKAY
NORWEGIAN DIRECTORATE FOR CHILDREN, YOUTH AND FAMILY AFFAIRS
PREVENTING HATE SPEECH BETWEEN THE YOUNG POPULATION IN NORWAY
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE
Oslo
NORWAY GEELMUYDEN KIESE
Oslo
NORWAY
Short List
DOGS FOR DOGS
PEDIGREE
CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE CLM BBDO
Paris
FRANCE
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE
NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE CLM BBDO
Paris
FRANCE
Bronze
B09 Sponsorship & Brand Partnership
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE)
REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY
GERMANY HAVAS GERMANY
GERMANY
Bronze
SAMSUNG SMARTSUIT
SAMSUNG ELECTRONICS BENELUX
SMARTPHONE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE
Amsterdam
THE NETHERLANDS GLASNOST
Amsterdam
THE NETHERLANDS
Silver
B10 Launch / Re-launch
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
BLACKOUT TRACK
ASICS
GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Silver
B11 Brand Voice & Strategic Storytelling
SAVE OUR SPECIES
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
Short List
B12 Content-led Engagement & Marketing
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS
SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY FINCHFACTOR
Amsterdam
THE NETHERLANDS
Silver
THE INDOOR GENERATION
VELUX
VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK WEBER SHANDWICK
Edinburgh
UNITED KINGDOM
Short List
C01 Use of Digital in a PR campaign
UNSPOIL ME
SAMSUNG
SAMSUNG QLED TV
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN WENDERFALCK
Stockholm
SWEDEN
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Bronze
C02 Use of Social in a PR campaign
THIRSTY TAGS
GEORGIAN WATER AND POWER
WATER SUPPLIER
REDBERRY Tbilisi GEORGIA REDBERRY
Tbilisi
GEORGIA REDBERRY
Tbilisi
GEORGIA
Short List
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY SLAGER
Oslo
NORWAY
Bronze
C03 Social Community Building & Management
VLOGGERS' SWAP
TELEKOM
UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA LEO BURNETT
Bucharest
ROMANIA
Short List
C05 Co-Creation & User Generated Content
THE VOICE OF VOICES
NEMO
HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Silver
C06 Innovative Use of Social Media
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS
SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY FINCHFACTOR
Amsterdam
THE NETHERLANDS
Short List
C07 Use of Technology
GAME CHAINGERS
UNICEF
UNICEF
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
Bronze
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND
NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND THE TIMES/NEWS UK & IRELAND
London
ROTHCO | ACCENTURE INTERACTIVE
Dublin
UNITED KINGDOM
IRELAND
Gold
SAFELOCK
KPN
SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS KOOLHOVEN & PARTNERS
Amsterdam
THE NETHERLANDS
Bronze
E01 Integrated Campaign led by PR
#BLOODNORMAL
LIBRESSE/ BODYFORM (ESSITY)
BODYFORM
KETCHUM London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM KETCHUM
London
UNITED KINGDOM
Bronze
E02 Low Budget / High Impact Campaign
THE LAND OF CHLAMYDIA
7-ELEVEN
CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Bronze
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Silver
THE UNIVERSITY OF GHENT EXPERIMENT
GHENT UNIVERSITY (UGENT)
UNIVERSITY
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
MORTIERBRIGADE DIGITAL MANUFACTURE
Ghent
BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
Short List