Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A01 Food & Drink
A BOTTLE LOVE STORY
THE COCA-COLA COMPANY / THE COCA-COLA COMPANY
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY OGILVY GERMANY Frankfurt GERMANY
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
BACARDI - EL BARRIO LOCO
BACARDI ESPAÑA / BACARDI - EL BARRIO LOCO
BACARDI ESPAñA Barcelona SPAIN EL BARRI
Barcelona
SPAIN EL BARRI Barcelona SPAIN
THE MACALLAN TIME CAPTURED
THE MACALLAN / MASTERS OF PHOTOGRAPHY EDITION 6
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU
Barcelona
SPAIN MASTER FOR YOU Barcelona SPAIN
PU:REST
IVL, CARSLBERG, NYA CARNEGIEBRYGGERIET / BEER
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
Short List
OCEANS WEEK
AB INBEV / CORONA X PARLEY
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Short List
TABLE MODE
BRU / BRU WATER
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM HAPPINESS BRUSSELS Brussels BELGIUM
AUTISM CAN WORK
ANDROS / FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
A02 Other FMCG
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN CHEIL NORDIC
Stockholm
SWEDEN CHEIL NORDIC Stockholm SWEDEN
A03 Healthcare
TOMORROW’S TECHNOLOGY
MEDLIFE / MEDLIFE
MSL THE PRACTICE Bucharest ROMANIA MSL THE PRACTICE
Bucharest
ROMANIA MSL THE PRACTICE Bucharest ROMANIA
A04 Consumer Durables
UNSPOIL ME
SAMSUNG / SAMSUNG QLED TV
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN WENDERFALCK Stockholm SWEDEN
Short List
SILVER SNIPERS
LENOVO SWEDEN / LEGION
EHRENSTRAHLE DDB Stockholm SWEDEN EHRENSTRAHLE DDB
Stockholm
SWEDEN EHRENSTRAHLE DDB Stockholm SWEDEN
LEGO HOUSE MINI CHEF
LEGO / MINI CHEF FAMILY RESTAURANT
HIQ GöTEBORG Göteborg SWEDEN STYLT TRAMPOLI
Göteborg
LEGO HOUSE
Billund
HIQ GöTEBORG
Göteborg
SWEDEN STYLT TRAMPOLI Göteborg / LEGO HOUSE Billund SWEDEN
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN NORD DDB Stockholm SWEDEN
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
Bronze
A05 Automotive
SHE
DR. ING. H.C. F. PORSCHE AG / IMAGE (SOCIAL MEDIA VIDEOPOSTING ON INTERNATIONAL WOMEN'S DAY)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY GRABARZ & PARTNER Hamburg GERMANY
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY ANTONI Berlin GERMANY
#BEHINDCARDOORS
RENAULT / RENAULT SCENIC
RENAULT UK Rickmansworth UNITED KINGDOM MSLGROUP
London
PUBLICIS LONDON
UNITED KINGDOM MSLGROUP London / PUBLICIS LONDON UNITED KINGDOM
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUSGREY BRUSSELS BELGIUM
Silver
A06 Retail
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE MARCEL Paris FRANCE
Silver
LOCAL BAR AGAINST NATIONAL SHAME
GASTRO-BAR REBRA&KOTLETY / GASTRO-BAR REBRA&KOTLETY
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE SAATCHI & SAATCHI UKRAINE
Kiev
UKRAINE SAATCHI & SAATCHI UKRAINE Kiev UKRAINE
OLD MILK
COOP / COOP BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
THE VEGETABLE NAME CHANGE
DELHAIZE / FRESH VEGETABLES
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM TBWA\BELGIUM Brussels BELGIUM
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT Berlin GERMANY
BAC'ELSTEIN
BAGELSTEIN / BAGEL
BAGELSTEIN Strasbourg FRANCE FAMOUSGREY PARIS
FRANCE FAMOUSGREY PARIS FRANCE
A07 Travel
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Gold
PAELLA TODAY & WORLD PAELLA DAY
MARCAS EMBAJADORAS DEL MEDITERRÁNEO / TOURISM
PUBLIPS SERVICEPLAN Valencia SPAIN PUBLIPS SERVICEPLAN
Valencia
SPAIN PUBLIPS SERVICEPLAN Valencia SPAIN
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS DDB Amsterdam / TRIBAL Amstelveen THE NETHERLANDS
A08 Leisure
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME
Brussels
BELGIUM DUVAL GUILLAUME Brussels BELGIUM
THE OMEN BY HP CHALLENGE 2018
EA GAMES / OMEN - VIDEO GAME
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
A09 Media / Entertainment
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND TBWA\HELSINKI / HELSINGIN SANOMAT Helsinki FINLAND
Silver
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE PUBLICIS CONSEIL Paris FRANCE
THE SMALLEST DRUMMER
STUDIO BRUSSEL / /
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS BELGIUM
THE PIRATE SUBTITLES
BELGIAN ENTERTAINMENT ASSOCIATION / FILM
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM TBWA\BELGIUM Brussels BELGIUM
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA McCANN BUCHAREST ROMANIA
Silver
BLU TV INFLUENCER BOX
BLU TV / BLU TV - BARTU BEN TV SERIES
McCANN ISTANBUL TURKEY McCANN ISTANBUL
TURKEY McCANN ISTANBUL TURKEY
A10 B2B
FINLANDIA BY FOREST MACHINES
NESTE & PONSSE / NESTE OILS & PONSSE FOREST MACHINES
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND
ABB YUMI BOCELLI
ABB ASEA BROWN BOVERI LTD. / ROBOTICS
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND SERVICEPLAN SUISSE Zürich SWITZERLAND
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST Stockholm SWEDEN
Gold
ROYALCLASSONE
ROYALCLASSONE / ROYALCLASSONE (SOCIAL CORPORATE VIDEOS)
ROYALCLASSONE München GERMANY ROYALCLASSONE
München
GERMANY ROYALCLASSONE München GERMANY
A11 Consumer Services
SM POLIS RADIO CRASHES
SM POLIS / SM POLIS
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA VOSKHOD Ekaterinburg RUSSIA
UKRPOSHTA EMOTIONS DELIVERY
UKRPOSHTA / UKRPOSHTA
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE SAATCHI & SAATCHI UKRAINE
Kiev
UKRAINE SAATCHI & SAATCHI UKRAINE Kiev UKRAINE
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
ELECTRIC ROBIN
London
UNITED KINGDOM EDELMAN London / ELECTRIC ROBIN London UNITED KINGDOM
THE MATCH AGAINST BULLYING
SWEDBANK / FINANCIAL SERVICES
SWEDBANK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS N=5 Amsterdam THE NETHERLANDS
Short List
A12 Not-for-profit / Charity / Government
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM LDV UNITED Antwerp BELGIUM
ADOLF'S ONLINE STRATEGY
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / GESICHT ZEIGEN!
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY OGILVY GERMANY Frankfurt GERMANY