Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food & Drink
TABLE MODE
BRU / BRU WATER
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS Brussels BELGIUM
A04 Consumer Durables
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN NORD DDB Stockholm SWEDEN
A06 Retail
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
THE VEGETABLE NAME CHANGE
DELHAIZE / FRESH VEGETABLES
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels BELGIUM
A09 Media / Entertainment
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
THE PIRATE SUBTITLES
BELGIAN ENTERTAINMENT ASSOCIATION / FILM
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels BELGIUM
A10 B2B
ROYALCLASSONE
ROYALCLASSONE / ROYALCLASSONE (SOCIAL CORPORATE VIDEOS)
ROYALCLASSONE München GERMANY ROYALCLASSONE München GERMANY
ABB YUMI BOCELLI
ABB ASEA BROWN BOVERI LTD. / ROBOTICS
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE Zürich SWITZERLAND
A11 Consumer Services
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
A12 Not-for-profit / Charity / Government
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE HEREZIE GROUP Paris FRANCE
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
B01 Corporate Image, Communication & Reputation Management
TABLE MODE
BRU / BRU WATER
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS Brussels BELGIUM
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
CRASHED CASES
VOLKSWAGEN / CRASHED CASES
NORD DDB Stockholm SWEDEN NORD DDB Stockholm SWEDEN
DOORS
AUDI / AUDI SAUDI ARABIA
THJNK Hamburg GERMANY THJNK Hamburg GERMANY
B02 Public Affairs & Lobbying
Girls In STEM: Maintaining the Dialogue
MICROSOFT EUROPE / MICROSOFT AND TECHNOLOGY SECTOR AS AN INDUSTRY
CREATION London UNITED KINGDOM CREATION London / KRC Cologne UNITED KINGDOM / GERMANY
#DEBTPOETRY
SP.A / BELGIAN POLITICAL PARTY
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS Brussels BELGIUM
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS FRANCE
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
DOORS
AUDI / AUDI SAUDI ARABIA
THJNK Hamburg GERMANY THJNK Hamburg GERMANY
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
B04 Business Citizenship / Corporate Responsibility & Environmental
DOORS
AUDI / AUDI SAUDI ARABIA
THJNK Hamburg GERMANY THJNK Hamburg GERMANY
B07 Use of Events & Stunts
UNCOUNTED SINCE 1932
UKRAINIAN LEADERSHIP ACADEMY / UNCOUNTED SINCE 1932
GRES TODORCHUK PR Kiev UKRAINE GRES TODORCHUK PR Kiev UKRAINE
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN NORD DDB Stockholm SWEDEN
THE MATCH AGAINST BULLYING
SWEDBANK / FINANCIAL SERVICES
SWEDBANK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
B08 Use of Celebrity, Influencers & Key Opinion Leaders
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
AS I REALLY AM
TOYOTA MOTOR ITALY / TOYOTA
THE&PARTNERSHIP ITALY Rome ITALY THE&PARTNERSHIP ITALY Rome ITALY
B09 Sponsorship & Brand Partnership
UCL HEINEKEN TROPHY TOUR 2018: SHARE THE DRAMA
HEINEKEN / HEINEKEN BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
B10 Launch / Re-launch
EQT SUPPORT 93/BERLIN
ADIDAS AG / ADIDAS EQT SUPPORT 93/BERLIN
ADIDAS Herzogenaurach GERMANY ADIDAS Herzogenaurach / JUNG VON MATT Hamburg GERMANY
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS FRANCE
B11 Brand Voice & Strategic Storytelling
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT Bucharest ROMANIA
B12 Content-led Engagement & Marketing
KFC TV SHOPPING
KFC RUSSIA / KFC CHICKEN BASKET
RODNYA CREATIVE PR STUDIO Moscow RUSSIA RODNYA CREATIVE PR STUDIO Moscow / AILOVE Moscow RUSSIA
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
C02 Use of Social in a PR campaign
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
LAWSON'S TABLECLOTH CHALLENGE
BACARDI RUS / WILLIAM LAWSON'S WHISKY
LOUDER Moscow RUSSIA LOUDER Moscow RUSSIA
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT Bucharest ROMANIA
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
C03 Social Community Building & Management
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
C04 Real-time Response
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
C06 Innovative Use of Social Media
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
D01 Research, Data Analytics & Insight Generation
Girls In STEM: Maintaining the Dialogue
MICROSOFT EUROPE / MICROSOFT AND TECHNOLOGY SECTOR AS AN INDUSTRY
CREATION London UNITED KINGDOM CREATION London / KRC Cologne UNITED KINGDOM / GERMANY
E01 Integrated Campaign led by PR
OCEANS WEEK
AB INBEV / CORONA X PARLEY
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
E02 Low Budget / High Impact Campaign
BRAILLE ART
NGO "BELAYA TROST" / NGO "BELAYA TROST"
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA
ADOPT A PACK
HILL'S / "ADOPT A PET" FUND
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA