Title Brand Product / Service Entrant Company Location PR Location Award
C03 Social Community Building & Management
THE VOLKSWAGEN GIF DEALER
VOLKSWAGEN / CARS
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
VLOGGERS' SWAP
TELEKOM / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT Bucharest ROMANIA
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
C04 Real-time Response
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI / HELSINGIN SANOMAT Helsinki FINLAND
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB Oslo NORWAY
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
BEFRIEND
NIKA, A CHARITABLE FUND FOR HOMELESS ANIMALS ASSISTANCE / SOCIAL ADVERTISING PROJECT FOR SHELTER DOGS SUPPORT
DPG Moscow RUSSIA DPG Moscow RUSSIA
KENTUCKY FINE CHINA
KFC / KENTUCKY FRIED CHICKEN
IRIS London UNITED KINGDOM IRIS London UNITED KINGDOM
C05 Co-Creation & User Generated Content
#MONEYCANCHALLENGE
CHARITY FUND TABLETOCHKI / CHARITY DONATIONS
LEO BURNETT UKRAINE Kiev UKRAINE LEO BURNETT UKRAINE Kiev UKRAINE
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY McCANN MILAN ITALY
Silver
C06 Innovative Use of Social Media
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN GERMANY
Short List
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY BBDO Berlin GERMANY
THE RAOUL WALLENBERG ALGORITHM
RAOUL WALLENBERG ACADEMY / THE RAOUL WALLENBERG ALGORITHM
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP Stockholm / RAOUL WALLENBERG ACADEMY Stockholm SWEDEN
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
C07 Use of Technology
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE BETC Paris FRANCE
Bronze
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND / NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
Gold
THE OMEN BY HP CHALLENGE 2018
EA GAMES / OMEN - VIDEO GAME
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam THE NETHERLANDS
Bronze
BIRTHUAL REALITY
GJENSIDIGE INSURANCE / GJENSIDIGE CHILD INSURANCE
FLB EUROPA Stockholm SWEDEN FLB EUROPA Stockholm SWEDEN
TOMORROW’S TECHNOLOGY
MEDLIFE / MEDLIFE
MSL THE PRACTICE Bucharest ROMANIA MSL THE PRACTICE Bucharest ROMANIA
D01 Research, Data Analytics & Insight Generation
Girls In STEM: Maintaining the Dialogue
MICROSOFT EUROPE / MICROSOFT AND TECHNOLOGY SECTOR AS AN INDUSTRY
CREATION London UNITED KINGDOM CREATION London / KRC Cologne UNITED KINGDOM / GERMANY
D02 PR Excellence in Effectiveness
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC Paris FRANCE
E01 Integrated Campaign led by PR
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
#BLOODNORMAL
LIBRESSE/ BODYFORM (ESSITY) / BODYFORM
KETCHUM London UNITED KINGDOM AMVBBDO London UNITED KINGDOM
Bronze
OCEANS WEEK
AB INBEV / CORONA X PARLEY
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
FONTS FOR FREEDOM
REPORTERS WITHOUT BORDERS / FREEDOM OF PRESS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich GERMANY
E02 Low Budget / High Impact Campaign
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI / HELSINGIN SANOMAT Helsinki FINLAND
THE WORLD’S MOST BORING BILLBOARD
SIOO:X / SIOO:X PREMIUM WOOD SURFACE PROTECTION
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
STREET TALK
FAKTUM / MAGAZINE
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS Stockholm SWEDEN
MONOPOLY HOME TOWN
HASBRO / MONOPOLY SPANISH EDITION
OMD SPAIN Madrid SPAIN OMD SPAIN Madrid SPAIN
THE POINT OF NO RETURN
ZNAK.COM / ONLINE NEWSPAPER ZNAK.COM
GREAT ADVERTISING GROUP St. Petersburg RUSSIA GREAT ADVERTISING GROUP St. Petersburg RUSSIA
THE BIG TIGHTENING DAY
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB Oslo NORWAY
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK Oslo NORWAY
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS FRANCE
THE LAND OF CHLAMYDIA
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN Oslo NORWAY
Bronze
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Silver
BRAILLE ART
NGO "BELAYA TROST" / NGO "BELAYA TROST"
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA
ADOPT A PACK
HILL'S / "ADOPT A PET" FUND
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA
YOUR TURN, ELON
HYUNDAI MOTOR EUROPE / HYUNDAI KONA EV
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE Berlin / LAURA MOGALLE Berlin GERMANY
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION Aarhus DENMARK
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST ROMANIA
THE UNIVERSITY OF GHENT EXPERIMENT
GHENT UNIVERSITY (UGENT) / UNIVERSITY
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels / MORTIERBRIGADE DIGITAL MANUFACTURE Ghent BELGIUM
Short List
THE GREAT SUGAR RECALL
DUTCH DIABETES FOUNDATION / THE GREAT SUGAR RECALL
HAVAS LEMZ Amsterdam THE NETHERLANDS HAVAS LEMZ Amsterdam THE NETHERLANDS