Title Brand Product / Service Entrant Company Location PR Location Award
B08 Use of Celebrity, Influencers & Key Opinion Leaders
UPGRADE - BANKING AT AI LEVEL
UNICREDIT BANK / UPGRADE BANKING SERVICE FROM UNICREDIT BANK
UNICREDIT TIRIAC BANK Bucharest ROMANIA UNICREDIT TIRIAC BANK Bucharest ROMANIA
B09 Sponsorship & Brand Partnership
SAMSUNG SMARTSUIT
SAMSUNG ELECTRONICS BENELUX / SMARTPHONE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
Silver
UCL HEINEKEN TROPHY TOUR 2018: SHARE THE DRAMA
HEINEKEN / HEINEKEN BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION Aarhus DENMARK
PROUD TRAMS
VÄSTTRAFIK PUBLIC TRANSPORT / PUBLIC TRANSPORT
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY GERMANY
Bronze
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS Amsterdam THE NETHERLANDS
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
MISSING POSTER CHILD
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM WUNDERMAN Antwerp BELGIUM
B10 Launch / Re-launch
EQT SUPPORT 93/BERLIN
ADIDAS AG / ADIDAS EQT SUPPORT 93/BERLIN
ADIDAS Herzogenaurach GERMANY ADIDAS Herzogenaurach / JUNG VON MATT Hamburg GERMANY
WEDGES - FRIES
MC DONALD'S / WEDGES - FRIES
DDB PARIS FRANCE DDB PARIS FRANCE
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Silver
LAUNCH OF THE NEW BREAD "LABA AVIZA"AND NEW CATEGORY (OAT BREADS) TO LITHUANIAN
VILNIAUS DUONA / LABA AVIŽA
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS FRANCE
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS FRANCE
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS Amsterdam THE NETHERLANDS
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan / PUBLICIS New York ITALY / USA
B11 Brand Voice & Strategic Storytelling
THE REAL-LIFE ESCAPE ROOM
UNICEF SLOVENIA / /
AGENCIJA 101 Ljubljana SLOVENIA AGENCIJA 101 Ljubljana SLOVENIA
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC Paris FRANCE
Short List
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME Brussels BELGIUM
AMAZON - CLAIRE, AMAZON ECHO
AMAZON / AMAZON ECHO
FF PARIS FRANCE FF PARIS FRANCE
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT Bucharest ROMANIA
B12 Content-led Engagement & Marketing
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
Short List
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN GERMANY
Silver
KFC TV SHOPPING
KFC RUSSIA / KFC CHICKEN BASKET
RODNYA CREATIVE PR STUDIO Moscow RUSSIA RODNYA CREATIVE PR STUDIO Moscow / AILOVE Moscow RUSSIA
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
C01 Use of Digital in a PR campaign
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS Brussels BELGIUM
Bronze
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp BELGIUM
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST ROMANIA
UNSPOIL ME
SAMSUNG / SAMSUNG QLED TV
WENDERFALCK Stockholm SWEDEN WENDERFALCK Stockholm SWEDEN
Short List
C02 Use of Social in a PR campaign
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK Oslo NORWAY
Bronze
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
FINLANDIA BY FOREST MACHINES
NESTE & PONSSE / NESTE OILS & PONSSE FOREST MACHINES
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND
LAWSON'S TABLECLOTH CHALLENGE
BACARDI RUS / WILLIAM LAWSON'S WHISKY
LOUDER Moscow RUSSIA LOUDER Moscow RUSSIA
THIRSTY TAGS
GEORGIAN WATER AND POWER / WATER SUPPLIER
REDBERRY Tbilisi GEORGIA REDBERRY Tbilisi GEORGIA
Short List
SAID BY RETARDS
GOTHENBURG CO-OPERATIVE FOR INDEPENDENT LIVING / PERSONAL ASSISTENS FOR DISABLES PERSONS
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
IMPERFECT
LÄNSFÖRSÄKRINGAR / PREVENTIVE HEALTH, SOCIAL SUSTAINABILITY
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT Bucharest ROMANIA
WE DON'T ALWAYS MARCH STRAIGHT
FÖRSVARSMAKTEN (SWEDISH ARMED FORCES) / FÖRSVARSMAKTEN (SWEDISH ARMED FORCES)
VOLT Stockholm SWEDEN VOLT Stockholm SWEDEN
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
C03 Social Community Building & Management
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO Copenhagen DENMARK

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.