Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food & Drink
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
A BOTTLE LOVE STORY
THE COCA-COLA COMPANY / THE COCA-COLA COMPANY
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY Frankfurt GERMANY
A04 Consumer Durables
SILVER SNIPERS
LENOVO SWEDEN / LEGION
EHRENSTRAHLE DDB Stockholm SWEDEN EHRENSTRAHLE DDB Stockholm SWEDEN
A05 Automotive
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI Berlin GERMANY
SHE
DR. ING. H.C. F. PORSCHE AG / IMAGE (SOCIAL MEDIA VIDEOPOSTING ON INTERNATIONAL WOMEN'S DAY)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg GERMANY
A06 Retail
LOCAL BAR AGAINST NATIONAL SHAME
GASTRO-BAR REBRA&KOTLETY / GASTRO-BAR REBRA&KOTLETY
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE SAATCHI & SAATCHI UKRAINE Kiev UKRAINE
A09 Media / Entertainment
THE SMALLEST DRUMMER
STUDIO BRUSSEL / /
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
A10 B2B
FINLANDIA BY FOREST MACHINES
NESTE & PONSSE / NESTE OILS & PONSSE FOREST MACHINES
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND
A11 Consumer Services
UKRPOSHTA EMOTIONS DELIVERY
UKRPOSHTA / UKRPOSHTA
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE SAATCHI & SAATCHI UKRAINE Kiev UKRAINE
SM POLIS RADIO CRASHES
SM POLIS / SM POLIS
VOSKHOD Ekaterinburg RUSSIA VOSKHOD Ekaterinburg RUSSIA
A12 Not-for-profit / Charity / Government
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE BETC Paris FRANCE
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp BELGIUM
ADOLF'S ONLINE STRATEGY
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / GESICHT ZEIGEN!
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY Frankfurt GERMANY
RED CROSS: NEVER ENDING WAITING
THE INTERNATIONAL COMMITTEE OF THE RED CROSS (ICRC) / SOCIAL
SAATCHI & SAATCHI UKRAINE Kiev UKRAINE SAATCHI & SAATCHI UKRAINE Kiev UKRAINE
B01 Corporate Image, Communication & Reputation Management
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
HOME SWEDE HOME
SVENSKA SPEL / SVENSKA SPEL
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
THE ROOM
IKEA ITALY / COLLABORATIONWITH NON PROFIT ORGANISATION TELEFONO DONNA
STV DDB Milan ITALY STV DDB Milan ITALY
WE DON'T ALWAYS MARCH STRAIGHT
FÖRSVARSMAKTEN (SWEDISH ARMED FORCES) / FÖRSVARSMAKTEN (SWEDISH ARMED FORCES)
VOLT Stockholm SWEDEN VOLT Stockholm SWEDEN
B02 Public Affairs & Lobbying
THE UNIGNORABLE BILL
COOP / LOBBY CAMPAIGN
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
B03 Crisis Communication & Issue Management
THE SAVIOUR
THE NORWEGIAN LABOUR INSPECTION AUTHORITY / PREVENTING SEXUAL HARASSMENT WITHIN THE HOSPITALITY AND NIGHTLIFE INUDSTRY
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE Oslo NORWAY
B04 Business Citizenship / Corporate Responsibility & Environmental
OPERATION CLEAN UP NATURE
E.LECLERC / THE ANNIVERSARY OF THE CLEAN UP OPERATION
BABEL STRATEGIE ET COMMUNICATION Paris FRANCE BABEL STRATEGIE ET COMMUNICATION Paris FRANCE
#BLOODNORMAL
LIBRESSE/ BODYFORM (ESSITY) / BODYFORM
KETCHUM London UNITED KINGDOM AMVBBDO London UNITED KINGDOM
B07 Use of Events & Stunts
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI Berlin GERMANY
THE SMALLEST DRUMMER
STUDIO BRUSSEL / /
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
SILVER SNIPERS
LENOVO SWEDEN / LEGION
EHRENSTRAHLE DDB Stockholm SWEDEN EHRENSTRAHLE DDB Stockholm SWEDEN
SHE
DR. ING. H.C. F. PORSCHE AG / IMAGE (SOCIAL MEDIA VIDEOPOSTING ON INTERNATIONAL WOMEN'S DAY)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg GERMANY
HOME SWEDE HOME
SVENSKA SPEL / SVENSKA SPEL
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
URBAN BABIES
KIND EN GEZIN / OUTDOOR PLAYING
LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp BELGIUM
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL Paris FRANCE
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE Hamburg GERMANY
B08 Use of Celebrity, Influencers & Key Opinion Leaders
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
#PREPAREWITHNIVEAMEN
BEIERSDORF AG (NIVEA MEN) / NIVEA MEN
IMA Amsterdam THE NETHERLANDS IMA Amsterdam / BEIERSDORF Hamburg THE NETHERLANDS / GERMANY
B09 Sponsorship & Brand Partnership
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
C01 Use of Digital in a PR campaign
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp BELGIUM
C02 Use of Social in a PR campaign
FINLANDIA BY FOREST MACHINES
NESTE & PONSSE / NESTE OILS & PONSSE FOREST MACHINES
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND
SAID BY RETARDS
GOTHENBURG CO-OPERATIVE FOR INDEPENDENT LIVING / PERSONAL ASSISTENS FOR DISABLES PERSONS
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
WE DON'T ALWAYS MARCH STRAIGHT
FÖRSVARSMAKTEN (SWEDISH ARMED FORCES) / FÖRSVARSMAKTEN (SWEDISH ARMED FORCES)
VOLT Stockholm SWEDEN VOLT Stockholm SWEDEN
C03 Social Community Building & Management
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
THE VOLKSWAGEN GIF DEALER
VOLKSWAGEN / CARS
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
C04 Real-time Response
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI / HELSINGIN SANOMAT Helsinki FINLAND
D02 PR Excellence in Effectiveness
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC Paris FRANCE
E01 Integrated Campaign led by PR
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
E02 Low Budget / High Impact Campaign
THE POINT OF NO RETURN
ZNAK.COM / ONLINE NEWSPAPER ZNAK.COM
GREAT ADVERTISING GROUP St. Petersburg RUSSIA GREAT ADVERTISING GROUP St. Petersburg RUSSIA
MONOPOLY HOME TOWN
HASBRO / MONOPOLY SPANISH EDITION
OMD SPAIN Madrid SPAIN OMD SPAIN Madrid SPAIN
STREET TALK
FAKTUM / MAGAZINE
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS Stockholm SWEDEN
THE WORLD’S MOST BORING BILLBOARD
SIOO:X / SIOO:X PREMIUM WOOD SURFACE PROTECTION
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI / HELSINGIN SANOMAT Helsinki FINLAND