THE NEWSPAPER DESIGN EDITION
| Title | THE NEWSPAPER DESIGN EDITION |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY S8 |
| Category |
B02. Innovative Use of Print |
|
Entrant
|
JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
|
|
Idea Creation
|
JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
|
Credits
| Lorenz Clormann |
Jung von Matt/Limmat |
Creative Director |
| Samuel Wicki |
Jung von Matt/Limmat |
Creative Director |
| Matthias Fürst |
Jung von Matt/Limmat |
Art Director |
| Lukas Amgwerd |
Jung von Matt/Limmat |
Texter |
| Dennis Lück |
Jung von Matt/Limmat |
Chief Creative Officer |
Cultural/Context information for the jury
The new Samsung Galaxy S8 should be perceived as a new iconic design on the iPhone-dominated Swiss market. But how can you communicate to the entire population at once that Samsung is revolutionising the market with innovative design?
For that, the design of something that all Swiss people hold in their hands every day was radically changed: their beloved “20min” newspaper.