THE PRE-SALE ONLY FOR GRANDPARENTS
| Title | THE PRE-SALE ONLY FOR GRANDPARENTS |
| Brand | NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM |
| Product/Service | CHILDREN BOOK |
| Category |
C01. Commercial Publications |
|
Entrant
|
JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
|
|
Idea Creation
|
JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
|
Credits
| Dennis Lück |
Jung von Matt/Limmat |
Chief Creative Officer |
| Adrian Merz |
Jung von Matt/Limmat |
Creative Director |
| Alain Eicher |
Jung von Matt/Limmat |
Creative Director |
| Lukas Amgwerd |
Jung von Matt/Limmat |
Copywriter |
| Maren Beck |
Jung von Matt/Limmat |
Copywriter |
| Lukas Frischknecht |
Jung von Matt/Limmat |
Art Direction |
| Lukas Wietlisbach |
Jung von Matt/Limmat |
Art Direction |
Cultural/Context information for the jury
The first children’s book with the two likeable ibexes Gian and Giachen was at the top of the Swiss bestseller list for more than 30 weeks last year. This success looks set to continue with the new, second book, for which a new activation idea was sought. The main aim was to make sure that the second volume also made it to the top of the children’s books bestseller list.