Demo Film

Presentation Image

Title	FRESH PRINTS
Brand	ALDI
Product/Service	FRESH PRODUCTS
Category	B02. Innovative Use of Print
Entrant	McCANN SPAIN Madrid, SPAIN
Idea Creation	McCANN SPAIN Madrid, SPAIN
Media Placement	HAVAS MEDIA Barcelona, SPAIN
Production	CRAFT Madrid, SPAIN
Production 2	CRAFT Barcelona, SPAIN

Name	Company	Position
Mónica Moro	McCann Spain	Chief Creative Officer
Marta Llucia	McCann Spain	General Creative Director
Jon Lavín, Raquel Martínez, Maite Carrillo	McCann Spain	Executive Creative Directors
Fernando Cerezo, Jaume Rufach, Eduard Cubel	McCann Spain	Creative Directors
Mónica Moro, Jon Lavín	McCann Spain	Copywriters
Fernando Cerezo, Max Gener	McCann Spain	Art Directors
Eva Soler, Kelya Rodríguez	McCann Spain	Account Team
Raquel Aguinaga	Craft WW	Audiovisual Producer
Sara Cuadrado	Craft WW	Print Producer
Pere Pascual	Craft WW	DOP

Cultural/Context information for the jury

This campaign uses the press in a new way to refresh a media that many advertisers consider not innovative at all, showing that press is more alive than ever and, also, that there are fresh products at Aldi Supermarkets, something most people didn’t know. Coordinated with the newspapers, they gave us their breaking news just before the close of the presses and we used something that seems exclusive to digital: real time. At 7:00h, over 1M newspapers were on sale with our fresh products wrapped in the same page that´s in the left.