| Title | RAVEHEART |
| Brand | SKY |
| Product/Service | SKY Q |
| Category |
A09. Media / Entertainment |
|
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
|
Media Placement
|
MEDIAPLUS Munich, GERMANY
|
Credits
| Alexander Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
| Hans-Peter Sporer |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Nicolas Klein |
SERVICEPLAN GERMANY |
Creative Director |
| Joana Vinheiro |
SERVICEPLAN GERMANY |
Art Director |
| Stefan Ott |
SERVICEPLAN GERMANY |
Copywriter |
| Norman Neblich |
SERVICEPLAN GERMANY |
Junior Art Director |
| Julian Rinnewitz |
SERVICEPLAN GERMANY |
Account Director |
Cultural/Context information for the jury
In Germany a lot of people still watch linear TV, instead of On Demand TV. As they don’t like spending too much time choosing movies. They tend to just turn on the TV and watch what’s running. That’s why Sky offers the best movies not only on demand, but also on linear channels. The restart function let’s you watch the movies on linear TV from the start, by accessing the same movie in the on demand library of Sky. Giving the user the benefits of linear TV and on demand TV.
Translation.
HEADLINE
RAVEHEART
COPY
Miss the start. Miss the story.
Simply restart already running movies from the beginning.