Title | SKIP ELEPHANT RIDING |
Brand | PRO WILDLIFE |
Product/Service | PRO WILDLIFE |
Category |
A13. Not-for-profit / Charity / Government |
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation 2
|
AIMAQ VON LOBENSTEIN Berlin, GERMANY
|
Idea Creation 3
|
SAINT ELMO'S Berlin, GERMANY
|
Production
|
PX1 BERLIN, GERMANY
|
Additional Company
|
SALAMAGICA Santiago, CHILE
|
Credits
André Aimaq |
Aimaq von Lobenstein/Saint Elmo´s |
Chief Creative Officer |
Jan Lucas |
Aimaq von Lobenstein/Saint Elmo´s |
Executive Creative Director |
Andreas Manthey |
Aimaq von Lobenstein/Saint Elmo´s |
Creative Director/Copywriter |
Simon Karim Frembgen |
Freelance |
Art Director |
Julian Friedrichs |
Aimaq von Lobenstein/Saint Elmo´s |
Creative |
Ricardo Salamanca |
Salamagica CG-Art |
Illustrator |
Monique Garbe |
Aimaq von Lobenstein/Saint Elmo´s |
Head of Client Services |
Yvonne Abbenhaus |
Aimaq von Lobenstein/Saint Elmo´s |
Account Manager |
Cultural/Context information for the jury
In Asia, Latin America and Africa in particular, there is widespread animal abuse, with animals used as tourist attractions. Some are forced to pose for “animal selfies” with tourists, some have to give people rides and some have to entertain their audience. Animals would do anything to change their job, even to one that most humans would turn their noses up at. To raise awareness of this problem, we created an attention-grabbing campaign: “Any job is better than being a tourist attraction”. We use two different motifs to show animals enjoying doing unpopular jobs to make people think about animal cruelty.
Translation.
Any job is better than being a tourist attraction. Stop lifetime imprisonment. Skip elephant riding on your next holiday./Skip taking pictures with tigers on your next holiday. Thanks. prowildlife.de