Title	RAINSPOTTING
Brand	SKY
Product/Service	SKY Q
Category	A09. Media / Entertainment
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
Media Placement	MEDIAPLUS Munich, GERMANY

Name	Company	Position
Alexander Schill	SERVICEPLAN GROUP	Global Chief Creative Officer
Hans-Peter Sporer	SERVICEPLAN GERMANY	Executive Creative Director
Nicolas Klein	SERVICEPLAN GERMANY	Creative Director
Joana Vinheiro	SERVICEPLAN GERMANY	Art Director
Stefan Ott	SERVICEPLAN GERMANY	Copywriter
Norman Neblich	SERVICEPLAN GERMANY	Junior Art Director
Julian Rinnewitz	SERVICEPLAN GERMANY	Account Director

Cultural/Context information for the jury

In Germany a lot of people still watch linear TV, instead of On Demand TV. As they don’t like spending too much time choosing movies. They tend to just turn on the TV and watch what’s running. That’s why Sky offers the best movies not only on demand, but also on linear channels. The restart function let’s you watch the movies on linear TV from the start, by accessing the same movie in the on demand library of Sky. Giving the user the benefits of linear TV and on demand TV.

Translation.

HEADLINE rainspotting COPY Miss the start. Miss the story. Simply restart already running movies from the beginning.