UTAIR WHERE YOU BELONG "1 FLOOR"
| Title | UTAIR WHERE YOU BELONG "1 FLOOR" |
| Brand | UTAIR AIRLINES |
| Product/Service | UTAIR AIRLINES |
| Category |
A07. Travel |
|
Entrant
|
FRIENDS Moscow, RUSSIA
|
|
Idea Creation
|
FRIENDS Moscow, RUSSIA
|
Credits
| Alina Scherbinina |
Utair airlines |
Vice President of Marketing Utair airlines |
| Maxim Shmakov |
Utair airlines |
Head of Communications Department, Marketing Department Utair airlines |
| Mikhail Grigorovich |
Friends Moscow |
Creative director |
| Albert Urchukov |
Friends Moscow |
Senior Copywriter |
| Ksenia Ferapontova |
Friends Moscow |
Account Director |
| Daria Mansurova |
Friends Moscow |
Senior account managers |
| Evgenia Egorova |
Friends Moscow |
Senior account managers |
| Maxim Korostelev |
Friends Moscow |
Head of Production Department |
| Dmitry Saveliev |
Friends Moscow |
Head of the Strategic Department |
| Ekaterina Kovaleva |
Friends Moscow |
Producer |
| Alexander Gronsky |
non |
Photographer |
| Taya Tarabrina |
non |
Producer |
Cultural/Context information for the jury
This doesn’t look like a dream destination, does it?
It has always been a taboo for Russian advertising and film industry to show the bitter reality of Russia — Khruschev-era housing blocks, provincial scenery, asphalt lots, dying villages; in other words, the rough side of life. But this is how 80% of Russia (and most of the cities where leading regional carrier Utair flies) looks like — and it’s nothing to be ashamed of. We wanted to make thousands of Russians change their view into being proud of where their belong.