| Title | SNAKE / MOUSE |
| Brand | AUTISM FORUM SWITZERLAND |
| Product/Service | NONPROFIT ORGANIZATION FOR PEOPLE WITH AUTISM |
| Category |
A13. Not-for-profit / Charity / Government |
|
Entrant
|
RUF LANZ Zürich, SWITZERLAND
|
|
Idea Creation
|
RUF LANZ Zürich, SWITZERLAND
|
Credits
| Markus Ruf |
Ruf Lanz, Zurich |
Creative Direction |
| Danielle Lanz |
Ruf Lanz, Zurich |
Creative Direction |
| Isabelle Hauser |
Ruf Lanz, Zurich |
Art Direction |
| Markus Ruf |
Ruf Lanz, Zurich |
Copywriter |
| Anita Roth |
Ruf Lanz, Zurich |
Account Executive |
| Illusion, Bangkok |
Illusion, Bangkok |
Photography |
| Illusion, Bangkok |
Illusion, Bangkok |
Illustration |
Cultural/Context information for the jury
Information about the client/product:
Autism Forum Switzerland is a nonprofit organization. The overarching goal of the association is to enhance the public’s understanding for people with autism.
Explanation of creative idea:
The key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear.