Title	HORSE
Brand	FOUNDATION TIER IM RECHT (RIGHTS FOR ANIMALS)
Product/Service	NONPROFIT ORGANIZATION, RIGHTS FOR ANIMALS
Category	A13. Not-for-profit / Charity / Government
Entrant	RUF LANZ Zürich, SWITZERLAND
Idea Creation	RUF LANZ Zürich, SWITZERLAND

Name	Company	Position
Danielle Lanz	Ruf Lanz, Zurich	Creative Direction
Markus Ruf	Ruf Lanz, Zurich	Creative Direction
Isabelle Hauser	Ruf Lanz, Zurich	Art Direction
Markus Ruf	Ruf Lanz, Zurich	Copywriter
Anita Roth	Ruf Lanz, Zurich	Account Executive
Carioca Studio	Carioca Studio	CGI
Visualeyes International	Visualeyes International	Producer

Cultural/Context information for the jury

Information about the client/product: The Swiss foundation "Tier im Recht" (Rights for Animals) fights for animal-friendly laws and their strict enforcement in Switzerland. Explanation of creative idea: Unfortunately, many animals are still treated poorly in Switzerland.The suffering of these animals was condensed down to the message: Some animals are treated like garbage. To illustrate this, the animals were depicted so that they bear a striking resemblance to rubbish bags. Naturally, not a single hair on an animal was bent. All pictures were computer-generated in Carioca Studios in Bucharest.