| Title | JESUS |
| Brand | INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) |
| Product/Service | IGFM |
| Category |
A13. Not-for-profit / Charity / Government |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Media Placement
|
MEDIACOM Düsseldorf, GERMANY
|
|
Production
|
STUDIO ROBERT EIKELPOTH Dusseldorf, GERMANY
|
|
Production 2
|
ZERONE Dusseldorf, GERMANY
|
|
Production 3
|
H&O DUSSELDORF, GERMANY
|
|
Additional Company
|
IGFM Frankfurt, GERMANY
|
|
Additional Company 2
|
NUSSBAUM MEDIEN Weil der Stadt, GERMANY
|
Credits
| Dr. Stephan Vogel, Lukasz Brzozowski |
Ogilvy Germany |
Chief Creative Officer |
| Christopher Nothegger |
Ogilvy Germany |
Creative Director |
| Moritz Ebeling |
Ogilvy Germany |
Art Director |
| Lars-Erik Schuetz, Philipp Ries |
Ogilvy Germany |
Copywriter |
| Katharina Schramm, Kristiana Kabashi |
Ogilvy Germany |
Account Management |
| Carol Redfield |
Ogilvy Germany |
Art Buyer |
| Robert Eikelpoth |
Studio Eikelpoth |
Photographer |
| Tom Stein |
ZERONE Personal |
Editing |
| Theo Heuss |
NUSSBAUM MEDIEN Weil der Stadt GmbH & Co. KG |
Publisher |
| Radovan Valjak, Peter Woischny, Simone Brandenbusch |
H&O Duesseldorf GmbH |
Post Production |
| Martin Lessenthin |
Internationale Gesellschaft für Menschenrechte (IGFM) |
Advertiser's Supervisor |
Cultural/Context information for the jury
The main idea and goal of the photography was to emphasize the striking resemblance between a cot for lethal injections and the ancient Roman cross.
Stylistically, the photography should mimic old Renaissance and Baroque depictions of the crucifixion by using dramatic lighting, a muted colour palette and a very carefully crafted composition.
All this while keeping up the authenticity and brutal, unadorned realism of an execution by lethal injection and giving room to the drama and pure emotional power of the situation.
Translation.
A. D. 2018
End the era of death penalty.
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