DINING RICH ETIQUETTE MANUAL BY TZOKER
| Title | DINING RICH ETIQUETTE MANUAL BY TZOKER |
| Brand | OPAP TZOKER |
| Product/Service | TZOKER |
| Category |
A08. Leisure |
|
Entrant
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THE NEWTONS LABORATORY Athens, GREECE
|
|
Idea Creation
|
THE NEWTONS LABORATORY Athens, GREECE
|
Credits
| Andreas Dimitroulas |
The Newtons Laboratory |
Creative Director |
| Markos Siotos |
The Newtons Laboratory |
Art Director |
| Giannis Daskalos |
The Newtons Laboratory |
Art Director |
| Gianna Katopodi |
The Newtons Laboratory |
Copywriter |
Cultural/Context information for the jury
Tzoker is the largest Greek lottery game, which offers the chance of winning big.
That means your life can change completely from one moment to the next, and you might find yourself to be completely unprepared for such a drastic lifestyle shift. That’s why we created a print ad that works as a manual for fine dining etiquette, meant to help whoever sees it, get accustomed to the high society behavioral codes. Because you might not be born rich but could always get rich by Tzoker.