Title	TAILS OF THE SEA
Brand	KRUG
Product/Service	CHAMPAGNE
Category	C01. Commercial Publications
Entrant	PROXIMITY Boulogne-Billancourt, FRANCE
Idea Creation	PROXIMITY Boulogne-Billancourt, FRANCE
Production	LES OTHERS Paris, FRANCE

Name	Company	Position
Audrey TAMIC	PROXIMITY PARIS	EXECUTIVE CREATIVE DIRECTOR
Remi JAMIN	PROXIMITY PARIS	ARTISTIC DIRECTOR
Isabel TREVARTHEN	PROXIMITY PARIS	COPYWRITER
Emilie AUGEROT	PROXIMITY PARIS	ACCOUNT DIRECTOR
Eleonore BERTHIER-MILOT	PROXIMITY PARIS	SOCIAL MEDIA STRATEGIST
Pierre BOUDIN	BBDO PARIS	PRODUCER
Pauline ROUSSEL	PROXIMITY PARIS	SOCIAL MEDIA MANAGER
Mehdi ZAHAF	PROXIMITY PARIS	ACCOUNT MANAGER
Douglas GUILLOT	LES OTHERS	DIRECTOR PHOTOGRAPHER
Pierre DAVID	LES OTHERS	DIRECTOR PHOTOGRAPHER
Fabien VOILEAU	LES OTHERS	PHOTOGRAPHER
Sarah ARNOULD	LES OTHERS	PHOTGRAPHER
Pierre LUCET	LES OTHERS	PHOTOGRAPHER
Brice PORTOLANO	LES OTHERS	PHOTOGRAPHER
Damien BERTINELLI	LES OTHERS	PRODUCER
Théo ZESIGER	LES OTHERS	DOP
Toco VERVISCH	LES OTHERS	SOUND DESIGNER
Lindsey TRAMUTA	LES OTHERS	JOURNALIST
Aliette DUQUESNE	KRUG	GLOBAL MARKETING & COMMUNICATION DIRECTOR
Romain CAPPELLAERE	KRUG	INTERNATIONAL EVENTS & SENIOR MANAGER
Tristan SANTSBURY	KRUG	CONTENT MARKETING MANAGER
Manon LE NESTOUR	KRUG	MARKETING & COMMUNICATION PROJECT MANAGER

Cultural/Context information for the jury

In France, the great houses of Champagne, like Krug, are regarded as cornerstones of excellence and tradition, more so than in other countries. With something as well-established and respected on a national level, it can be a challenge to evolve the brand image towards new horizons. For the 2018 edition of their food-pairing book, we wanted to take the Krug traditional values like savoir-faire and individuality and run with them. To create an authentic, dynamic and photogenic experience that would be more than just a food-pairing recipe book. We invited 12 internationally renowned chefs to a tiny Mallorcan fishing-village and challenged them to source and create their own fish dishes in 12 hours. This experience would become Krug’s Tails of the Sea.