Title | SPORT LINKS US ALL |
Brand | L'EQUIPE |
Product/Service | L'EQUIPE |
Category |
A09. Media / Entertainment |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Benoit Oulhen |
DDB Paris |
Copywriter |
Mickael Jacquemin |
DDB Paris |
Art Director |
Louis Dauge |
DDB Paris |
Copywriter |
Kevin Audric |
DDB Paris |
Art Director |
Odile Song |
DDB Paris |
Planner |
Jean-Luc Bravi |
DDB Paris |
President |
Fabien Donnay |
DDB Paris |
Account Manager |
Axel Renaudin |
DDB Paris |
Account Manager |
Guillaume Manigot |
DDB Paris |
Account Executive |
Benoit Liva |
L'Equipe |
Advertiser Supervisor |
Damien Darroman |
L'Equipe |
Advertiser Supervisor |
Fatiha El Khouloudi |
L'Equipe |
Advertiser Supervisor |
Cultural/Context information for the jury
Whether we are interested in sports or not,
Whether we watch a game once in a while or just can’t miss any.
Whether we celebrate a goal or a world title, whether we like football, cycling, or curling,
sport is undoubtedly the only subject able to gather so many of us. More than ever, sport brings collective emotions and lives at the heart of our society.
Covering the news for every sport, on every medium, L’équipe is the only french media who can represent the rallying point of all these individuals, all linked by sport.
To convey those simple truths, we developed a creative idea with endless possibilities, based on multiple associations of ideas all leading to L’Equipe.
Print ads and posters all across French cities deployed a huge tree structure whose center was L’Equipe and its new baseline.