Title | ALL YOU CAN EAT |
Brand | SYRIAN HUNGER RELIEF |
Product/Service | SYRIAN HUNGER RELIEF |
Category |
A13. Not-for-profit / Charity / Government |
Entrant
|
McCANN MANCHESTER, UNITED KINGDOM
|
Idea Creation
|
McCANN MANCHESTER, UNITED KINGDOM
|
Credits
Dave Price |
McCann Manchester |
Executive Creative Director |
Neil Lancaster |
McCann Manchester |
Creative Director |
Clive Davis |
McCann Manchester |
Senior Art Director |
Andy Fenton |
McCann Manchester |
Senior Copywriter |
Cultural/Context information for the jury
In 2017, the UK spent over £10 billion on takeaway food. This figure is expected to rise to over £11 billion by the year 2021.
And no wonder, with takeaway companies increasingly targeting local residents with promotional door drops, offers and menus.
It’s an industry that promotes convenience and indulgence, which often leads to food waste. We wanted to make people think twice before picking up the phone to make their next order. So we designed a door drop with the same look and feel, with a promotional offer to entice them. On opening the menu, we asked them to spare a thought for those less fortunate than themselves and, in turn, text a donation to help feed families in Syria.