Title | THE LIGHT WEIGHT AD |
Brand | PORSCHE SWEDEN |
Product/Service | PORSCHE 911 CARRERA T |
Category |
B01. Adapted Print |
Entrant
|
BERNTZONBYLUND Stockholm, SWEDEN
|
Idea Creation
|
BERNTZONBYLUND Stockholm, SWEDEN
|
Media Placement
|
BERNTZONBYLUND Stockholm, SWEDEN
|
Production
|
BERNTZONBYLUND Stockholm, SWEDEN
|
Credits
Martin Stadhammar |
BerntzonBylund |
Copywriter |
Sten Ã…kerblom |
Berntzon Bylund |
Art director |
Dominic Pickard |
BerntzonBylund |
Head of art |
Carin Larsson |
Berntzon Bylund |
Account manager |
Cultural/Context information for the jury
Porsche 911 Carrera T is stripped of equipment to make it lighter and more fun to drive. We decided to show this in a distinct way: we printed the ad on a super-thin paper. Lightweight paper for a lightweight car.
The ad was published in premium motor press in Sweden, creating quite a lot of buzz.
Translation.
Every gram counts.
911 Carrera T.
Less weight means more driving pleasure. In the new 911 Carrera T we removed the back seat, minimised isolation, used thin glass and excluded all extra equipment. We added a boxer engine and a 7-speed manual gear box. All to give you a greater experience.
Less is more. Much, much more.