Title | SPAIN |
Brand | AMNESTY INTERNATIONAL |
Product/Service | SUPPORTING GAY AND LESBIAN RIGHTS IN RUSSIA |
Category |
A13. Not-for-profit / Charity / Government |
Entrant
|
HAVAS PRAGUE, CZECH REPUBLIC
|
Idea Creation
|
HAVAS PRAGUE, CZECH REPUBLIC
|
Production
|
DREAM STUDIOS Prague, CZECH REPUBLIC
|
Credits
Petr Cech |
Havas Prague |
Creative leader |
Jakub Kolarik |
Havas Prague |
Creative leader |
Pavel Slovacek |
Havas Prague |
Art director |
Miro Minarovych |
Miro Minarovych |
Photographer |
Barbora Safarikova |
Havas Prague |
Producer |
Martina Figurova |
Havas Prague |
Account Manager |
Cultural/Context information for the jury
Since the “anti-gay propaganda” law has been approved it has led to an increase and justification of homophobic violence in Russia. People can be fined, deported or even put in jail. Amnesty International wanted us to raise awareness about this law to support Russian LGBT community.
We decided to use the popularity of FIFA World Cup as it will take place in Russia. Football players from national teams will be seen in intimate positions which are a natural part of emotional moments, especially when celebrating a goal. And that can now be surprisingly dangerous.