Title | SHARK |
Brand | HILTL VEGETARIAN RESTAURANT GROUP |
Product/Service | VEGETARIAN RESTAURANT |
Category |
A06. Retail |
Entrant
|
RUF LANZ Zürich, SWITZERLAND
|
Idea Creation
|
RUF LANZ Zürich, SWITZERLAND
|
Credits
Markus Ruf |
Ruf Lanz, Zurich |
Creative Direction |
Danielle Lanz |
Ruf Lanz, Zurich |
Creative Direction |
Markus Ruf |
Ruf Lanz, Zurich |
Copywriter |
Thomas Schöb |
Ruf Lanz, Zurich |
Copywriter |
Isabelle Hauser |
Ruf Lanz, Zurich |
Art Director |
Catherine Martin |
Ruf Lanz, Zurich |
Illustrator |
Linda Egloff |
Ruf Lanz, Zurich |
Account Executive |
Cultural/Context information for the jury
Information about the client/product:
Hiltl is a well-known group of vegetarian restaurants in Switzerland. It was founded in 1898 and is now run by the fourth generation of the Hiltl family. Today, Hiltl includes 6 restaurants, 5 take aways, a vegetarian butchery, a club, a cooking school and catering for events.
Explanation of creative idea:
A tongue-in-cheek suggestion that ultimately we are all vegetarians. This is illustrated using examples of notorious carnivores and their natural prey.