Title | COLOSSEUM |
Brand | VOLKSWAGEN NUTZFHARZEUGE |
Product/Service | VW CALIFORNIA REAR VIEW CAMERA |
Category |
A05. Automotive |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Media Placement
|
PHD GERMANY Frankfurt, GERMANY
|
Additional Company
|
VOLKSWAGEN AG NUTZFAHRZEUGE Hannover, GERMANY
|
Additional Company 2
|
SPELLWORK PICTURES Berlin, GERMANY
|
Credits
Ralf Heuel |
Grabarz & Partner |
CCO |
Diana Sukopp |
Grabarz & Partner |
Group CD |
Thomas Fritze |
Grabarz & Partner |
Creative Director |
Stefan Geschke |
Grabarz & Partner |
Creative Director |
Jens Erasmus Schröder |
Grabarz & Partner |
Art Director |
René Herder |
Grabarz & Partner |
Copywriter |
Thorben Dauer |
Grabarz & Partner |
Copywriter |
Christiane Dietz |
Grabarz & Partner |
Account Manager |
Anna-Lena Meyer |
Grabarz & Partner |
Art Buying |
Kristina Mohr |
Grabarz & Partner |
Production |
Dr. Stefan Pfeiffer |
Volkswagen Nutzfahrzeuge |
Head of Marketing Communications |
Nicole Jordan |
Volkswagen Nutzfahrzeuge |
Marketing Communication |
PHD Germany |
PHD Germany |
Media Agency |
Cem Guenes c/o Tobias Bosch Fotomanagement |
Cem Guenes c/o Tobias Bosch Fotomanagement |
Photographer |
Spellwork Pictures |
Spellwork Pictures |
Post Production |
Sebastian Greese, Dennis Mielke, Sermed Darah |
- |
3D |
Sermed Darah |
- |
Creative Direction & Compositing |
Cultural/Context information for the jury
The Volkswagen California is the essential campervan, perfect for discovering new sights worldwide. The only blind spot it has is on its rear side. Which can be quite problematic while driving through the streets of an unfamiliar holiday destination. That’s why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity to develop our first campervan poster campaign without a single car in it – and to start off the summer holidays for our target audience by rethinking what it means to go sightseeing. Because sometimes the little things are equally as worth seeing as the big tourist attractions.