Title | NOBEL PRIZE WINNER |
Brand | IKEA |
Product/Service | "IVAR" (IKEA SHELF) |
Category |
A06. Retail |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Production
|
RECOM Stuttgart, GERMANY
|
Additional Company
|
IKEA GERMANY Hofheim-Wallau, GERMANY
|
Credits
Ralf Heuel |
Grabarz & Partner |
CCO |
Jakob Eckstein |
Grabarz & Partner |
Creative Director |
Matthias Preuss |
Grabarz & Partner |
Creative Director |
Mark Köhler |
Grabarz & Partner |
Art Director |
Leonhard Keller |
Grabarz & Partner |
Copywriter |
Jennifer Allgeyer |
Grabarz & Partner |
Account Manager |
Jan Rateike |
Grabarz & Partner |
Account Manager |
Caroline Walczok |
Grabarz & Partner |
Art Buying |
Kristina Mohr |
Grabarz & Partner |
Production |
Lisa Plöser |
Grabarz & Partner |
Graphic Designer |
Melanie Marschefski |
Grabarz & Partner |
Senior Post Production |
Anne Swierczynski |
Grabarz & Partner |
Final Artwork |
Heiko Klauer |
IKEA Deutschland GmbH & Co. KG |
Marketing Manager |
Tobias Vogler |
IKEA Deutschland GmbH & Co. KG |
External Communication Manager |
Nica Söderlund |
IKEA Deutschland GmbH & Co. KG |
Project Management Marketing |
Jan Willem Lamberts |
IKEA Deutschland GmbH & Co. KG |
Local Marketing Specialist |
Kai-Uwe Gundlach |
- |
Photographer |
Sven Laabs |
- |
Producer |
Felix Engelhardt, Georg Schmid |
- |
Photo Assistant |
RECOM GMBH & CO. KG |
RECOM GMBH & CO. KG |
Post Production |
Cultural/Context information for the jury
Throughout history, garages have always been the birthplace of great ideas. The starting point of groundbreaking inventions and world famous rock bands. The only requirement is, of course, that there is enough space in your garage. That’s why our motifs are more than just an advertisement for IKEA’s smart storage solutions. They’re an invitation to make room for big ideas, to be creative and passionate.
Translation.
Almost the think tank of the next Nobel Prize winner.
Make room for big ideas. IKEA