Title	HOW DOES YOUR CLIENT SEE YOU?
Brand	ALMA MEDIA
Product/Service	AGENCY OF THE YEAR -SURVEY
Category	A10. B2B
Entrant	BOB THE ROBOT Helsinki, FINLAND
Idea Creation	BOB THE ROBOT Helsinki, FINLAND
Production	BOB THE ROBOT Helsinki, FINLAND
Production 2	KOSKI SYVÄRI Helsinki, FINLAND
Production 3	FLC Helsinki, FINLAND

Name	Company	Position
Jan Sederlöf	Bob the Robot	Creative
Hermanni Kanerva	Bob the Robot	Creative
Elina Fredén	Bob the Robot	Producer
Kari Eilola	Bob the Robot	Creative Director
Kimmo Syväri	Koski Syväri	photographer
Riikka Isotalo	Koski Syväri	Producer
Kasimir Häiväoja	FLC Helsinki	Head of post production

Cultural/Context information for the jury

Agency of the Year (= Vuoden Toimisto) is a survey on customer satisfaction among buyers of marketing communications services. The title 'agency of the year' is awarded annually based on the survey. To promote the survey and create industry buzz Bob the Robot, back-to-back agency of the year, created a revealing metaphor of the competition. In it their CEO poses as a naked model who is being drawn by the agency’s real-life clients. Could you imagine Lee Clow posing naked in front of his clients to promote a survey? Or David Droga? Or Wendy Clark? This is the context in Finland. Miska Rajasuo is a well-known face in the Finnish advertising industry and the clients in the picture feature some of the biggest and most influential advertisers in Finland. The ad was placed in Finnish business newspapers and trade magazines.

Translation.

SEE YOURSELF THROUGH YOUR CLIENTS’ EYES Agency of the year -survey is a competition for marketing, advertising and communications agencies. It is judged by the agencies’ clients. The prize for participating isn’t just a shiny new trophy, but well analysed research data on the agencies’ strengths and weaknesses. The survey is worth participating. Just ask Miska Rajasuo, CEO of Bob the Robot. His agency has won the competition two years running.