Title | FRIENDS |
Brand | RADEBERGER GRUPPE KG |
Product/Service | DAB PILSENER |
Category |
A01. Food & Drink |
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
Production
|
H&O FRANKFURT, GERMANY
|
Production 2
|
GERHARD LINNEKOGEL Hamburg, GERMANY
|
Production 3
|
H&O DUSSELDORF, GERMANY
|
Additional Company
|
RADEBERGER GRUPPE KG Frankfurt, GERMANY
|
Credits
Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
Peter Roemmelt |
Ogilvy Germany |
Executive Creative Director |
Simon Oppmann |
Ogilvy Germany |
Creative Director |
Helmut Meyer |
Ogilvy Germany |
Art Director |
Fan Ding |
Ogilvy Germany |
Editing |
Andreas Best |
Ogilvy Germany |
Account Management |
Martina Diederichs |
Ogilvy Germany |
Art Buyer |
Gerhard Linnekogel |
Gerhard Linnekogel |
Photographer |
Ralf Kolarsky |
H&O GmbH Frankfurt |
Final Artwork |
Radovan Valjak |
H&O GmbH Duesseldorf |
Creative Retouch |
Michael Knoeppel |
Radeberger Gruppe KG |
Advertiser's Supervisor |
Cultural/Context information for the jury
Every day we devote more than 10 hours to screen time. At the end of our lives, we’ll have spent 32 years looking at computer screens, flatscreens and the screens of our smartphones. Even when we are having a good time with friends, when we are at parties or bars, we are all staring at our smartphones way too often.
The German brewery DAB believes it’s time to make people aware of how stupid this is.
DAB says: Beer is better than smartphones.
Instead of staring at our mobile phones for hours, we could have fun. We could experience exciting emotional moments. Together. With our partner. With our family. With our friends. With all those who are important to us.
And what’s most important for the DAB brewery: we could do it by holding a bottle of DAB Pilsener.