Title | TRAFFIC FOLDING AD |
Brand | VÄSTTRAFIK PUBLIC TRANSPORT |
Product/Service | VÄSTTRAFIK PUBLIC TRANSPORT |
Category |
A07. Travel |
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Credits
Greger Andersson |
Forsman & Bodenfors |
Account Director |
Lars Jansson |
Forsman & Bodenfors |
Art Director |
Pontus Caresten |
Forsman & Bodenfors |
Copywriter |
Helen Johansson |
Forsman & Bodenfors |
Account Manager |
Christoffer Persson |
Forsman & Bodenfors |
Designer |
Robert Johnsson |
Forsman & Bodenfors |
PR |
Thomas Feiner |
Feiner Arts |
Illustration |
Cultural/Context information for the jury
Traffic congestion is a pain. And as the number of cars in the world steadily increase, the situation is getting worse. In this fold-in print ad for public transport provider Västtrafik, we wanted to illustrate that the bus is part of the solution. And by letting the audience fold the ad, we show that they are part of the solution as well.