Title	DRUMS
Brand	MAJBLOMMAN
Product/Service	THE MAJBLOMMAN PIN
Category	A13. Not-for-profit / Charity / Government
Entrant	GULLERS GRUPP Stockholm, SWEDEN
Idea Creation	GULLERS GRUPP Stockholm, SWEDEN
Media Placement	BRIGHT MEDIA Gothenburg, SWEDEN
Production	GULLERS GRUPP Stockholm, SWEDEN
Production 2	AGENT MOLLY Stockholm, SWEDEN

Name	Company	Position
Olof Gustafsson	Gullers Grupp	Copywriter
Björn Eklind	Gullers Grupp	Art director
Joseph Engman	Gullers Grupp	account director
Annika Lundholm Moberg	Gullers Grupp	Final art
Elin Sjögren	Gullers Grupp AB	copywriter
Hans Ericksson	Agent Molly & CO	Photographer

Cultural/Context information for the jury

The Mayflower Charity Foundation (Majblomman) is Sweden's largest child aid organisation. To collect money, Mayflower pins are sold, which are worn on coat collars during May. The money goes to children in poor families in Sweden. Each year Majblomman gives millions of kronor to disadvantaged children, all thanks to the tens of thousands of other children who sell Majblomman. The money pays for music classes and other leisure activities that let more children take part of the community.

Translation.

Buy a Majblomma to help more parents buy earplugs! Across Sweden, children are learning to play the drums. Some of them do it thanks to Majblomman. Not all children can afford to take music classes and rent instruments. Nagging or wishing won´t top up a bank account that´s empty att the end of the month-every month. That´s why Majblomman exists. Each year we give millions of kronor to disadvantaged children, all thanks to the tens of thousands of other children who sell Majblomman. The money pays for music classes and other leisure activities that let more children take part of the community. Visit Mjblomman.se to learn about how it works, what we do, and how to apply for funding. Buy a Majblomman and make a difference for children in Sweden!